Can the MG Comet find a place in the market among players like Tata Tiago EV?
Entry of MG Comet into affordable electric vehicle space has some putting doubts on the car's ability to compete with more established models like Tata Tiago EV. These two vehicles are designed for urban commuters who want eco friendly transport but the two concept vehicles take different approaches on the design, features and price strategy. Tata’s strong brand presence in India and more conventional looks on the Tiago EV, while the Comet is a unique value proposition with its ultra compact size and distinct styling. This competition mirrors broader developments in India's maturing EV market, such as the question of what size and range should city focused electric cars have, the value of brand loyalty versus innovation, and the impact of pricing on EV uptake. It also delves into questions of after sales support, charging infrastructure backing, and how long do you expect a relatively new entrant like MG to last compared to existing homegrown brands.
Comet has its own market but I don't see it competing with the Tiago EV seriously. People trust Tata more in India, they have a much stronger brand.
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Can the MG Comet find a place in the market among players like Tata Tiago EV?
07 January 2025 08:04
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