Can the Mahindra XEV 9e performance and features be a ‘Thar killer’ in India?

The Mahindra XEV 9e launch has started a debate about how the new car might affect the popularity of other Mahindra vehicles, including the Thar. The XEV 9e is an impressive performer, with a powerful electric drivetrain rated at 0 100 km/h in 6.7 seconds, and a top speed of 200 km/h, making the XEV 9e a high performance option in the Indian market. It also boasts features like Level 2+ ADAS, a 16 speaker Harman Kardon sound setup and futuristic interior design that has caught the eye of the tech savvy. This has caused some to wonder if the XEV 9e could eclipse the Thar, which has for years been the epitome of rugged off road capability in India. The comparison sparks some intriguing questions about what Indian car buyers are looking for and what the future holds for traditional off-road vehicles in an increasingly electrified automotive environment.