Can the Mahindra XEV 9e performance and features be a ‘Thar killer’ in India?

Ashutosh on 26 December 2024 09:06
The Mahindra XEV 9e launch has started a debate about how the new car might affect the popularity of other Mahindra vehicles, including the Thar. The XEV 9e is an impressive performer, with a powerful electric drivetrain rated at 0 100 km/h in 6.7 seconds, and a top speed of 200 km/h, making the XEV 9e a high performance option in the Indian market. It also boasts features like Level 2+ ADAS, a 16 speaker Harman Kardon sound setup and futuristic interior design that has caught the eye of the tech savvy. This has caused some to wonder if the XEV 9e could eclipse the Thar, which has for years been the epitome of rugged off road capability in India. The comparison sparks some intriguing questions about what Indian car buyers are looking for and what the future holds for traditional off-road vehicles in an increasingly electrified automotive environment.
Priyanka on 09 November 2024 04:01
No way! The Thar and the XEV 9e are two totally different beasts. One is for off roading adventures, the other for tech geeks who want to show off.

Gaurav on 10 November 2024 16:26
It could actually bring in a whole new crowd to Mahindra. The XEV 9e may appeal to people who would never think of a Thar.

Sujit on 11 November 2024 21:55
The Thar has a fan base. No matter how fancy an electric SUV is, it’s not going to change that overnight.

Barun on 16 November 2024 07:01
It could make a Thar killer for the urban crowd who bought Thars for the looks but never took them off road.

Anika on 25 November 2024 01:12
Why not both? I can see people buying a Thar for weekends and an XEV 9e for daily commutes.

Charan on 29 November 2024 09:48
The test will be long term reliability. Thar has proven itself over years. XEV 9e still has to earn that trust.

Vivek on 01 December 2024 04:42
The real Thar killer will only be if Mahindra makes an electric Thar. XEV 9e is a different segment than this.


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