Discussions and Questions Ashok Leyland Stile
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
The timing and market research obviously is important. When the Stile launched, the MPV segment was already crowded. Instead of following the trends, automakers need to identify gaps in the market and target those gaps.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
Localization is needed, as shown by the Stile’s experience. For global platforms, it is necessary to be thoroughly adapted to Indian conditions and preferences. Just rebadging and reprise is not enough.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
I think it shows the requirement for clear positioning. Perhaps it confused consumers that the Stile tried to appeal to personal and commercial buyers. Other automakers should concentrate on a certain target audience.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
The failure of the Stile proves that you can’t take a cut on features in the Indian market. Passengers will expect some comfort levels even if you are targeting the commercial segment. There has to be a right balance between cost and features that automakers strike.
What can other automakers learn from the Ashok Leyland Stile’s experience in India?
31 January 2025 06:48
It shows the strength of first impressions. It seems that the Stile's unconventional design could have deterred buyers from the start. In conservative segments like MPVs, automakers need have a robust first positive impression with their products.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Definitely! They should have used their reputation of commercial vehicles and market it exclusively to fleet operators and businesses. Appealing to both the personal and commercial segments probably confused consumers.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Marketing wouldn’t have saved it. It had the polarizing design and high price of the product itself. Fundamental product problems are not fixable with any amount of marketing.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
It might have had a place in the world as a premium shuttle for hotels and airports. In that context, that boxy design might have been more practical.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
I think they should have really gone for the practicality angle. Promote it as the most roomy and flexible MPV the class has seen, and highlight its volume of (carrying its cargo) and ease of boarding.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Would they have had a different rollout, another product under a different brand name? Perhaps people had too strong an association of the Ashok Leyland name with trucks and buses.
If the Ashok Leyland Stile was marketed differently, could it have succeeded?
31 January 2025 06:48
Instead, they could have marketed it as the ‘tough’ MPV. It would have appealed to those who wanted a no nonsense vehicle, both personal and commercial buyers.
What does the failure of the Ashok Leyland Stile in India say about the state of the country’s automotive market?
31 January 2025 06:48
I believe it demonstrates that the Indian market is not forgiving. It's not just a case of rebadging a global product and hoping that will work here. Indian consumers are value conscious and they demand products that suit their needs.
What does the failure of the Ashok Leyland Stile in India say about the state of the country’s automotive market?
31 January 2025 06:48
This indicates the established players in MPV segment. It is incredibly difficult to break into a market which is dominated by trusted names such as Maruti and Toyota, even for a known brand like Ashok Leyland.
What does the failure of the Ashok Leyland Stile in India say about the state of the country’s automotive market?
31 January 2025 06:48
It is a reflection of the brand perception issue in India. This illustrates how rigid brand associations can be, as consumers had a hard time accepting a passenger vehicle from a commercial vehicle maker.
What does the failure of the Ashok Leyland Stile in India say about the state of the country’s automotive market?
31 January 2025 06:48
This proves that the Indian market is not only price sensitive, it is value sensitive. It was priced lower than the Evalia, but not low enough to attract buyers, suggesting the consumers regarded the overall package and not just the price tag.
What does the failure of the Ashok Leyland Stile in India say about the state of the country’s automotive market?
31 January 2025 06:48
It shows how powerful after sales service and dealer network can be in this country. Perhaps, Ashok Leyland’s lack of experience in the passenger vehicle segment could have meant that they had a weaker support system compared to established players.
The Ashok Leyland Stile CNG was a missed opportunity in the Indian market?
31 January 2025 06:48
Absolutely! Such a CNG version could have been a game changer. In times of rising fuel costs, a CNG Stile would have been perfect for taxi fleets and commercial use.
The Ashok Leyland Stile CNG was a missed opportunity in the Indian market?
31 January 2025 06:48
I disagree. The main problem with the Stile was not the lack of a CNG option but the car’s unconventional design. It might not have even succeeded even with CNG.
The Ashok Leyland Stile CNG was a missed opportunity in the Indian market?
31 January 2025 06:48
It's hard to say. Had CNG been of any help, the Stile would still have found it difficult to stand out in the crowd, as it was competing with established players like Maruti Suzuki Ertiga and Toyota Innova.
The Ashok Leyland Stile CNG was a missed opportunity in the Indian market?
31 January 2025 06:48
I believe it was a missed opportunity. For commercial use, CNG vehicles are very popular in metros. That was a market that Ashok Leyland could have capitalized on.
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