Tata Zest Premio Edition Updates

Monday, 05 March 2018 09:17 PM Tata Motors launched the Zest Premio Edition to celebrate the sale of over 85,000 Tata Zest units in India. This special edition is priced at Rs 7.53 lakh (ex-showroom Delhi) for the diesel version and features 13 new additions, including a glossy black roof, piano black exterior mirrors, and a chic tan finished mid pad on the dashboard. I think these cosmetic upgrades give the Zest a fresh and appealing look.

Monday, 05 March 2018 06:56 AM The Zest Premio Edition comes with several exterior enhancements such as smoked multi-reflector headlamps, a piano black hood strip, and a dual tone bumper. The interior features new premium seat fabric with contrast stitching and Premio branding. The car also includes the ConnectNext touchscreen infotainment system by Harman.

Monday, 05 March 2018 07:04 PM The Zest Premio is available in two exterior colors: Titanium Grey and Platinum Silver. It retains the same 1.3-litre, four-cylinder, turbodiesel engine as the standard Zest, producing 75PS and 190Nm of torque, paired with a five-speed manual transmission. The wheels come with silver covers, and an optional piano black spoiler is also available.

Monday, 05 March 2018 05:57 PM Tata Motors emphasized that the Zest Premio Edition is a celebration of the Zests success, which has been the only compact sedan to receive a four-star safety rating from Global NCAP. This special edition aims to attract young and aspirant customers with its enhanced value offering.

Monday, 05 March 2018 07:00 PM The Zest Premio Edition slots in between the XMS and XT variants of the compact sedan, primarily offering cosmetic changes and additional features like the touchscreen infotainment system with phone-based navigation. This positioning makes it an attractive option for those looking for a bit more than the standard model.

Monday, 05 March 2018 08:30 AM The launch of the Zest Premio Edition highlights Tata Motors commitment to gauging changing customer preferences and introducing new features to enhance the value proposition of their products. This approach is expected to keep the Zest competitive in the market.

Monday, 05 March 2018 10:11 PM The Zest Premio Editions interior also benefits from new premium seat fabric with contrast stitching and Premio branding, which is carefully color-coordinated with the tan mid pad. This attention to detail enhances the overall interior experience. I believe these small touches can make a big difference in customer satisfaction.

Tuesday, 06 March 2018 12:40 AM The special edition Zest Premio will be available for sale from March 1, 2018, across all Tata Motors sales outlets in India. This strategic timing could help boost sales in the competitive sub-4 meter sedan segment.

Monday, 05 March 2018 02:31 PM The Zest Premio Edition does not include any mechanical updates, sticking with the reliable 1.3-litre diesel engine and five-speed manual transmission. This consistency ensures that the car maintains its performance and reliability standards.

Monday, 05 March 2018 02:52 PM With the Zest Premio Edition, Tata Motors aims to strike a new chord with young and aspirant customers who are looking for a stylish and feature-rich compact sedan. The additional features and premium look are designed to appeal to this demographic.