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UM or United Motors is an American motorcycle brand that was founded in 2000. The brand presently has 25 export market contacts and more than 1200 outlets all over the world. The brand started with an intention to simplify transport mediums as founder Octavio Villegas dreamt of making things simpler for the masses.
He realized that without innovation, success would be hard to find. This made them more interested in unique designing and you can clarify the fact after giving their American lineup a look through their official website. They deal in various engine segments worldwide, mostly focusing on small displacement units.
They focus primarily on user safety and comfort as class leading features like puncture resistant tyres, 360 degree safety system and ComfortGel seats for added riding feel. UM India is presently not listing its sales figure with SIAM or else one could have got the exact idea where this brand standard after few years of its entry.
Range starts from Duty 230 now as they have launched the same at Auto Expo for INR 1.10 lakh. Earlier, Renegade Sports S was the most affordable UM motorcycle in India. Deliveries for the air cooled 230cc machine will start in coming months.
The 279.5cc, single cylinder, liquid cooled and fuel injected engine on Renegade series is good for 24.8 BHP and 23 Nm. The bike weighs too much for its power and thus, enjoying high speed rides is not a possibility here.
For cruiser specific purposes, UM bikes perform very well with their low seats and comfortable handlebar positions. The smaller 223cc, single cylinder engine on Duty series is good for 17 HP and 17 Nm of torque. UM products rival none other than Royal Enfield bikes in India. With new Duty series, they now even target Bajaj Avenger series.