In a resounding display of consumer preference, the Indian motorcycle market witnessed a surge in sales for November 2023. The top 10 motorcycles, led by stalwart brands, saw impressive figures that reflected evolving consumer tastes and preferences in the country.
Features
1.Hero Splendor Maintains Dominance Despite a Marginal Dip
Topping the charts once again, Hero Splendor retained its position as the highest-selling motorcycle, albeit with a slight decline in sales compared to the previous year. With 2,50,786 units sold in November 2023, it continued to maintain a significant market share of 28.47%.
2. Honda Shine Surges with a 35.64% Year-on-Year Growth
Securing the second position, Honda Shine experienced a substantial surge in sales, marking a 35.64% year-on-year growth.
3. Bajaj Pulsar's Impressive Leap with 79.29% Growth
Following closely behind, Bajaj Pulsar made an impressive leap, experiencing a staggering 79.29% growth compared to the same period last year.
4. Hero HF Deluxe and Bajaj Platina - Formidable Players with 80% YoY Growth
Hero HF Deluxe and Bajaj Platina emerged as formidable players, each witnessing remarkable sales growth of nearly 80% year-on-year. Hero HF Deluxe recorded 1,16,421 units sold, while Bajaj Platina followed with 60,607 units, showcasing the brands’ stronghold in the market.
5. TVS Apache and Raider - Healthy Growth Cements TVS’s Position
TVS Apache and TVS Raider secured spots in the top 10, with Apache series selling 41,025 units and Raider close behind at 39,829 units.
6. Hero Passion's Monumental Leap with 1168.25% YoY Growth
Surprising industry observers, Hero Passion witnessed an astonishing surge in sales, jumping to 34,750 units from a mere 2,740 units in the same period last year.
7. Royal Enfield’s Classic 350 Maintains Steady Performance
Royal Enfield’s Classic 350 maintained a steady performance, selling 30,264 units in November 2023, depicting a modest growth of 13.34% compared to the previous year.
8. Hero Glamour's Remarkable Growth
Rounding up the top 10, Hero Glamour made significant strides, experiencing a remarkable growth rate of 182.71%.
A Closer Look at the Year-on-Year (YoY) Performance
The year-on-year comparison showcased the dynamic nature of the Indian motorcycle market, with several key players experiencing substantial growth.
In the dynamic landscape of the Indian motorcycle market, September 2023 witnessed impressive performances from various models. Here's a closer look at the top-selling motorcycles during this period:
1. Hero Splendor: Dominating the Charts
- Total Sales: 3,19,692 units
- YoY Growth: 10.3%
- Hero Splendor maintains its dominance, selling over 3,19,000 units, showcasing a robust YoY growth of 10.3%.
2. Honda Shine: A Steady Performer
- Total Sales: 1,61,544 units
- YoY Growth: 8.63%
- Honda Shine continues as a best-seller, with a steady performance and an 8.63% YoY growth.
3. Bajaj Pulsar: New Models, Positive Impact
- Total Sales: 1,20,126 units
- YoY Growth: 32.47%
- The introduction of new Pulsar models contributes to a significant YoY growth of 32.47%.
4. Hero HF Deluxe: Commuter Segment Favorite
- Total Sales: 84,188 units
- YoY Growth: 15.2%
- Hero HF Deluxe remains a favorite in the commuter segment, achieving over 84,000 unit sales and a YoY growth of 15.2%.
5. TVS Raider: Rapid Market Traction
- Total Sales: 48,753 units
- YoY Growth: >15%
- TVS Raider gains rapid traction, witnessing a YoY growth of over 15%, with total sales reaching 48,753 units.
6. Bajaj Platina: Fuel Efficiency Favorite
- Total Sales: 48,615 units
- YoY Growth: 19.47%
- Known for outstanding fuel efficiency, Bajaj Platina sees a notable YoY growth of 19.47%.
7. Hero Passion: Update Impact
- Total Sales: 36,230 units
- YoY Growth: -4.7%
- Despite a recent update, Hero Passion experiences a slight dip in YoY sales, totaling 36,230 units.
8. Hero Glamour: 125cc Segment Contender
- Total Sales: 35,578 units
- YoY Growth: 13.35%
- Hero Glamour, a former 125cc best-seller, achieves 35,578 unit sales with a YoY growth of 13.35%.
9. TVS Apache: Remarkable 42% Growth
- Total Sales: 26,774 units
- YoY Growth: 42%
- TVS Apache range sees a remarkable 42% YoY growth, selling 26,774 units in September 2023.
10. Royal Enfield Classic 350: Enduring Popularity
- Total Sales: 26,033 units
- YoY Growth: -0.44%
- The iconic Royal Enfield Classic 350 maintains its best-selling status, with 26,033 units sold despite a marginal YoY decline of 0.44%.
As the motorcycle market continues to evolve, these sales figures offer insights into the preferences and trends shaping the industry. Each model's performance reflects its appeal to the diverse needs and tastes of Indian riders.
Month on Month performance
Hero Splendor experienced a substantial decline in sales, with 2,50,786 units sold in November 2023 compared to 3,11,031 units in October, marking a notable decrease of 19.37%. Following suit, Honda Shine and Bajaj Pulsar, encountered decreases in sales for November. Honda Shine sold 1,55,943 units, witnessing a 4.67% decline, while Bajaj Pulsar sold 1,30,403 units, marking a 19.29% decrease in sales compared to the previous month. Hero HF Deluxe saw a slight dip in sales, recording 1,16,421 units sold, marking a 1.10% decline compared to October 2023. Similarly, Bajaj Platina observed a decrease in sales, selling 60,607 units, experiencing an 18.69% drop from the previous month. TVS Apache exhibited a modest growth of 4.69%, selling 41,025 units in November, while TVS Raider faced a decrease in sales, dropping by 16.12% to 39,829 units compared to October figures. Hero Passion witnessed a notable decrease in sales, dropping by 14.74% to 34,750 units in November. Royal Enfield’s Classic 350 also experienced a decline, selling 30,264 units, marking a 5.12% decrease compared to the previous month. Rounding up the top 10, Hero Glamour encountered a significant decline, selling 20,926 units in November, marking a substantial decrease of 44.16% compared to October 2023.