The Tata Curvv recently made an official appearance in a closer-to-production avatar at the Bharat Mobility Global Expo 2024. This was the internal combustion engine (ICE) version and not the EV. It is the Indian carmaker’s contender for the compact SUV segment against stalwarts like the Hyundai Creta and Kia Seltos, although as a more stylish offering. Until now, your options for a compact Tata SUV were limited to the Nexon (a sub-4m SUV) but that’s set to change soon. The Curvv will be positioned between the Nexon and Harrier, giving you a choice of a larger Tata SUV without the leap to the 4.6 metre long Harrier. With the upcoming launch of the Tata Curvv, the brand aims to set new standards in the compact SUV segment, challenging its own immensely popular Tata Nexon. The Nexon is smaller by every measure. While it is a sub-4m SUV offering, the Curvv measures over 4.3 metres in length, putting it in direct contention with the likes of the Hyundai Creta and Maruti Grand Vitara. Given its advantage in the overall length as well as wheelbase, the Curvv will likely have more legroom at the rear than the Nexon. Meanwhile, the Nexon falls behind by a small margin when it comes to their height and width.
- Design Language: The Tata Curvv introduces a fresh and futuristic design language that deviates from the conventional boxy silhouette seen in many SUVs. The biggest USP of the Curvv is the coupe-like roofline flowing into the high-standing rear. Tata has also made use of flush-fitting door handles on the Curvv which could be a segment-first feature if they make it onto the production-spec model. Another differentiating factor is towards the back of the two SUVs. While the Nexon has an upright tailgate, the Curvv gets a taller rear profile and boot lid that is likely to offer more luggage space in the boot. This, on paper, translates into the Curvv having a larger boot space of 422 litres, which is 40 litres more than that of the Nexon.
- Platform and Architecture: The Tata Curvv is built on Tata Motors' all-new ALFA (Agile Light Flexible Advanced) platform, which promises enhanced agility, efficiency, and safety. In contrast, the Nexon rides on the brand's proven IMPACT (Impact Design 2.0) platform, renowned for its robustness, stability, and crashworthiness. While both platforms prioritize occupant safety and structural integrity, the Curvv's ALFA platform represents Tata's forward-thinking approach to vehicle development and innovation. While the Nexon is equipped with 16-inch alloy wheels in its higher-spec variants, the carmaker had put bigger 18-inch units on the Curvv’s showcase version. The Nexon’s wheels get plastic aero flaps within the diamond-cut design (which as per Tata aid in improving aerodynamic efficiency), the Curvv’s alloy wheels have a petal-like design.
- Powertrain Options: The Tata Curvv is expected to offer a range of advanced powertrain options, including petrol, diesel, and possibly electric variants, catering to diverse customer preferences and market demands. The petrol and diesel engines are likely to feature turbocharged units, delivering a balance of performance and fuel efficiency. Additionally, the Curvv may introduce Tata's Ziptron electric powertrain technology, providing zero-emission driving with instant torque delivery and long-range capabilities. In comparison, the Nexon currently offers petrol and diesel engine options, along with an electric variant powered by the Ziptron technology.
- Interior Comfort and Features: Inside the cabin, both the Tata Curvv and the Nexon prioritize comfort, convenience, and connectivity, offering a host of features to enhance the driving experience. While the specific features may vary between the Curvv and Nexon, both vehicles aim to deliver a luxurious and tech-savvy environment for occupants.
- Safety and Driver Assistance: Safety remains a top priority for Tata Motors, and both the Curvv and Nexon are equipped with advanced safety features and driver assistance systems to protect occupants and prevent accidents. The Curvv is expected to come with a comprehensive suite of safety technologies, including multiple airbags, ABS with EBD, electronic stability control, hill hold assist, and rear parking sensors/camera.
- Pricing and Value Proposition: When it comes to pricing, Tata Motors aims to offer competitive and compelling value propositions with the Curvv and Nexon. While the exact pricing details for the Curvv are yet to be revealed, it is expected to be positioned slightly higher than the Nexon, reflecting its premium features, advanced technologies, and futuristic design. As a larger and more feature-rich loaded offering, the Curvv will certainly attract a premium over the smaller Nexon. However, there will also be a price overlap between the higher-spec Nexon variants and the mid-spec Curvv variants.
- Target Audience and Market Positioning: The Tata Curvv and Nexon cater to distinct market segments and target audiences, each appealing to different demographics, preferences, and lifestyles.
Whether you prioritize futuristic design, electrified performance, and premium amenities or prioritize practicality, affordability, and reliability, Tata Motors has something for everyone with the Curvv and Nexon. Ultimately, the choice between the two vehicles depends on your individual preferences, lifestyle, and priorities as a discerning car buyer in today's dynamic automotive landscape.