The Tata Curvv is assured to enter the compact SUV segment in India offering both internal combustion engine (ICE) and electric vehicle (EV) variants. The Tata Nexon subcompact SUV uses a similar strategy. Although the two Tata SUVs differ significantly from one another they also have some qualities in common.
Design Similarities Inside and Outside
The Curvv concept introduced a new split-headlight and LED Daytime Running Light (DRL) design which was later incorporated into the facelifted Nexon. This design language will also be visible in the Curvv ICE as seen in the version displayed at the Bharat Mobility Global Expo 2024. Key design elements include sharper LED DRLs that underline the grille triangular housings for the LED headlights and chrome inserts in the lower part of the bumper. The Curvv will also feature a connected LED DRL setup similar to the one on the facelifted Tata Nexon EV.
Both SUVs boast a simple dashboard design and a touch-based climate control panel promoting simplicity and modernity.
Shared Features
The Curvv and the facelifted Nexon both come equipped with dual digital displays one for infotainment and the other for the driver's cluster. Although the Curvv is expected to retain the same 10.25-inch digital driver display it might be equipped with a larger 12.3-inch touchscreen borrowed from the Nexon EV. Other common features include ventilated front seats for enhanced comfortable trip control for suitable long drives, wireless phone charging for hassle-free connectivity, height-adjustable front seats for personalized comfort, and connected car technology for a smooth driving experience.
In terms of safety, both vehicles are anticipated to offer a comprehensive apartment of features including six airbags for all-around protection, a 360-degree camera for improved visibility, a tire pressure monitoring system (TPMS) for maintaining optimal tire health, and ISOFIX child seat anchorages for secure child seating. Additionally, the Curvv is expected to be equipped with advanced driver assistance systems (ADAS) which may include features like autonomous emergency braking for added safety, lane-keep assist for enhanced driving precision, and adaptive cruise control for a more relaxed driving experience.
Powertrain Options for Petrol and Diesel
The Curvv and Nexon ICE versions will choose between a 1.2-liter turbo-petrol engine and a 1.5-liter diesel engine, serving different driving preferences and needs. The turbo-petrol engine in the Curvv is a new development by Tata which was last showcased at the Auto Expo 2023 highlighting Tata's commitment to innovation and performance.
Launch Timeline and Pricing for the Curvv
The launch timelines for both the Tata Curvv and Curvv EV have been confirmed with the EV version expected to hit the market first. The Curvv ICE is projected to have a starting price of Rs 10.50 lakh (ex-showroom) making it a competitive option in the compact SUV market. It will face off against popular models such as the Maruti Grand Vitara, Kia Seltos, Hyundai Creta, Honda Elevate, Toyota Urban Cruiser Hyryder, Skoda Kushaq, Volkswagen Taigun, MG Astor, and Citroen C3 Aircross among others.