Skoda Auto India has achieved a significant milestone by surpassing the sales figure of 1 lakh cars over the past two years. This accomplishment is largely attributed to the success of two key models namely the Slavia and the Kushaq SUV. The brand achieved this milestone by retailing a total of 48,755 units in the calendar year 2023. Despite facing a year-on-year decline of nine percent compared to the 53,721 units sold in CY2022, the brand's overall performance indicates a robust presence in the Indian automotive market.
The success story doesn't end there Skoda recently provided a sneak peek into the upcoming facelifted version of its longstanding sedan the Octavia. Anticipated to make its debut in February of this year, the refreshed Octavia is expected to reach Indian shores later in 2024. According to the teaser photo, the Octavia will get upgrades like new LED headlamps and a recognizable Skoda grille. In addition, the model is probably going to add a hybrid powertrain to its current lineup of gasoline and diesel engines.
Commenting on the brand's sales performance, Petr Janeba, the Brand Director of Skoda Auto India, emphasized the significance of maintaining momentum in 2023 following the record-high sales of 2022 and the brand strengthened its position as part of its 2023 plan by expanding its network adding new goods to its lineup and improving the standard of its sales and after-sales service. A human-touch approach that meets a range of consumer needs was the goal to guarantee client happiness.
Despite challenges related to supply in the first half of the year, Skoda concluded the last quarter of 2023 on a positive note and the brand has a variety of interesting goals for 2024 including network expansion, new product launches, product refinements on the current range, and export growth. As Skoda accepts new consumers into the Skoda family the dedication to customer satisfaction remains a top priority and the brand is well-positioned for sustained success in the cutthroat automobile industry thanks to its tenacity and dedication to quality.