Introduction
Skoda Auto India is actively considering the adoption of a cutting-edge modular platform to cater to the unique demands of the Indian automotive market. This potential platform, known as MQB A0 37, is currently under scrutiny and is positioned alongside the existing MQB A0 IN architecture. The latter currently serves as the foundational structure for India 2.0 products, encompassing both Skoda and Volkswagen brands.
Understanding MQB A0 37 Platform
The MQB A0 37 platform represents a significant evolution in modular architecture, meticulously designed to meet the demands of emerging markets such as India and South America. Notably, the emphasis is on achieving substantial localization, a strategic move to align with the specific requirements of these diverse markets. As the developmental process unfolds, critical steps are already underway, positioning the new MQB A0 37 platform to make its debut after the completion of the India 2.5 project.
In a recent insightful conversation with Autocar Professional, Klaus Zellmer, the global CEO of Skoda Auto, underscored the imperative to decide on a new platform that transcends the current architecture utilized for popular models like Kushaq and Slavia. Importantly, MQB A0 37 is being considered not just for India but also for potential deployment in markets like Latin America and South America.
Advantages of MQB A0 37 for India
Skoda Auto is exploring the myriad advantages that the MQB A0 37 architecture could offer to the Indian market. Foremost among these advantages is the platform's envisioned ability to accommodate larger and wider vehicles, coupled with an advanced electrical and electronics architecture. This strategic move is aligned with the evolving preferences of consumers seeking more spacious, technologically advanced, and feature-rich vehicles.
In comparison to the current MQB A0 IN platform, known as MQB A0 27, the proposed MQB A0 37 platform is expected to overcome existing limitations, particularly in dimensions such as width. Additionally, it is designed to provide the necessary flexibility for seamlessly integrating a battery pack, specifically tailored for petrol-hybrid powertrains. This is especially crucial in a market where petrol-hybrid powertrains are gaining popularity, partly in response to the absence of diesel powertrain options.
Looking Beyond India 2.5 with the New Platform
As the India 2.0 project approaches the consummation of nearly one billion Euros, Skoda Auto Volkswagen India is strategically gearing up for its subsequent phase of investment. This forward-looking approach involves exploring multiple projects and platforms that will serve as the bedrock for sustaining a product-led momentum over the next decade.
In a notable departure from the parallel track approach employed in the past, wherein Skoda and Volkswagen had products in similar market segments (like Kushaq and Taigun, Slavia, and Virtus), the group is transitioning to a twin-track approach. Here, Skoda will continue its investments in internal combustion engine vehicle (ICE) architecture, while the parent brand Volkswagen will pivot towards electric vehicle (EV) architecture specifically designed for the Indian market.
Skoda's Electric Vehicle Plans for India
Beyond the considerations of a new platform, Skoda Auto is also actively exploring the potential of electric vehicles for the Indian market. In this context, the Volkswagen brand is planning to localize the MEB21G electric vehicle architecture, aiming to establish a strong presence in the rapidly emerging SUV EV segment. Simultaneously, Skoda Auto has made the strategic decision to independently develop its electric vehicle under the Volkswagen brand. If all goes according to plan, the first of these electric vehicles is anticipated to hit the roads by 2026.
Skoda Auto is positioning itself for the future with a comprehensive strategy that includes three distinct architectures - MQB A0 27, MQB A0 37, and MEB21 G for electric vehicles. This multi-faceted approach reflects Skoda's commitment to addressing diverse consumer preferences and staying at the forefront of evolving industry trends.