Meet Royal Enfield Classic 500 Goldy by EIMOR Customs[/caption]
Royal Enfield 2.0 Strategy to Make Way for the 2020 Motorcycle Range
Published: Sunday, 01 December 2019 0:00 AM | By Maxabout News | 910 Views
According to recent reports, the Chennai-based motorcycle manufacturer Royal Enfield is aiming for growth in the Indian market by double digits. The brand is working towards launching its 2020 range of motorcycles in order to compensate for the recent decline in sales.
The brand has faced a gradual decline in the sales of its products in 2019 for the first time and the company believes in achieving the double-digit growth once again by offering sustainable solutions and increasing their reach globally.
The slowdown in the Indian automotive sector is one of the causes of the decline in the sales for the two-wheeler manufacturer while the brand also believes the lack of new products to accelerate the downfall.
In order to reach the double-digit growth once again, the brand has officially launched a program called Royal Enfield 2.0, which will focus on 4 action points including the launch of 2020 product range, offering better solutions, increasing geographical reach, and leveraging the digital platform to build a global consumer brand from India.
The brand is also contributing towards increasing the growth by opening small studio stores across various cities to reach a wider audience while introducing several affordable versions of its motorcycle portfolio at the same time. The recently-launched 500 studio stores already contribute to a total of 10% of the brand sales within just six months of their launch.
The reports also suggest the brand to unveil its 2020 range of 350cc motorcycles in the coming months in addition to updating the existing portfolio with a BS6-compliant engine before the implementation of the new emission norms in India on April 1, 2020.
The BS6 motorcycles from the brand are expected to get a slightly higher price tags as compared to the current-gen variants though, the performance of the next-gen motorcycles is expected to improve by a huge margin.
Banner Image Source: EIMOR Customs
[caption id="attachment_198728" align="aligncenter" width="850"] Meet Royal Enfield Classic 500 Goldy by EIMOR Customs[/caption]
Meet Royal Enfield Classic 500 Goldy by EIMOR Customs[/caption]
Related Questions and Answers
Most Popular Answers for Royal Enfield
What is the mileage of Royal Enfield Bullet Electra in city?
2023-09-21 11:04:52 AM
The city mileage of Royal Enfield Electra 350 ranges from 25-30 kmpl but on highways, these figures can increase to 35-40 kmpl.
How do Royal Enfield Bullet Electra bikes work?
2023-09-21 10:56:31 AM
The Royal Enfield Bullet Electra E-bike System is powered by a fully integrated battery and provides pedal assistance through three levels of support with a rear hub motor. You can easily monitor battery charge and support level with the LED controller.
Can Royal Enfield Bullet Electra start without battery?
2023-09-21 10:43:44 AM
Yes, Royal Enfield Bullet Electra is equipped with both kick and self-start so in case if the battery gets discharged then you can start your bike through kick start.
Is Royal Enfield Electra good for long rides?
2023-09-21 10:42:03 AM
For long rides, the Royal Enfield Bullet Electra is a great choice. Both riding and pillion seats are more comfortable than that of classic and the bike has good torque and lesser vibrations compared to other RE models in this class.
Which one is better between Honda CB350RS or the Royal Enfield Continental GT 650?
2023-09-19 05:34:53 AM
Both the bikes are good in their own forte. the CB350RS seems like a bit of a missed opportunity from Honda. It could have used the capable foundations of the H’ness to create a more unique motorcycle with a more well-defined identity that would’ve appealed to an entirely new and different audience. Instead, it’s taken this middle-of-the-road approach and created a halfway house that we find hard to recommend to anyone except museum curators. On the other hand, the Continental GT 650 is a fun-to-ride cafe racer. The GT’s sporty riding position makes it much more suitable for twisty mountain roads and even high-speed straight-line blasts. To top things off, the twin-cylinder motor provides the performance and refinement that the 535 simply couldn’t.
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