Rolls-Royce is scheduled to launch its first all-electric luxury sedan, the Spectre, in India tomorrow, on January 19, 2024. Positioned between the Phantom and the Ghost, the Spectre is anticipated to be priced above the Rs. 7 to 8 crore range (ex-showroom).
Key Features
- Electric Powertrain: The Rolls-Royce Spectre will feature two electric motors mounted on each axle, drawing power from a 102kWh battery pack unit.
- Performance: The electric motors can generate an impressive 575bhp and deliver a peak torque of 900Nm. The Spectre can accelerate from zero to 100kmph in just 4.5 seconds.
- Range: With a WLTP-certified driving range of 520km on a single charge, the Spectre aims to provide an extended driving experience.
- Distinctive Design: Despite being an electric vehicle, the Spectre retains the unmistakable Rolls-Royce design elements. It boasts the iconic illuminated Pantheon Grille with the 'Spirit of Ecstasy' on top, aero-designed alloy wheels, a sloping roofline, vertical LED taillights, and chrome garnish throughout.
Market Positioning
The Rolls-Royce Spectre is positioned as a luxury sedan catering to the high-end market. Its unique selling points include the combination of opulent design, cutting-edge electric technology, and impressive performance. The launch of the Spectre marks Rolls-Royce's foray into the electric vehicle segment aligning with the industry's growing focus on sustainable mobility.
Price Expectations
Given the brand's premium positioning, the Rolls-Royce Spectre is likely to command a premium price tag, making it a luxury offering in the electric vehicle segment.
The introduction of the Rolls-Royce Spectre in the Indian market underscores the brand's commitment to embracing electric mobility while maintaining its legacy of luxury and sophistication. The Spectre is anticipated to appeal to discerning customers who seek both environmental sustainability and uncompromised luxury in their automotive choices. As Rolls-Royce pioneers the luxury electric sedan segment, the Spectre is poised to make a significant impact on India's high-end automotive landscape.