Hyundai India has implemented a price hike for its popular entry-level sedan, the Aura, in January 2024. The increment, up to Rs. 7,900, positions the model with a starting price of Rs. 6.48 lakh (ex-showroom). Despite the price adjustment, Hyundai is sweetening the deal for customers by offering attractive discounts of up to Rs. 30,000 for bookings made in January.
Variant Options and Increment Details
The Hyundai Aura is available in five variants offering customers a range of choices to suit their preferences. The variants include E, S, SX, SX Plus, and SX (O). The recent price revision reflects an increment of Rs. 7,900 for the S variant in CNG configuration. For all other variants, the price has been adjusted upwards by Rs. 4,900.
Mechanical Specifications
Powering the Hyundai Aura is a 1.2-litre petrol engine with the added option of a factory-fitted CNG kit. In its standard petrol mode, the engine delivers a robust performance generating 82bhp and 114Nm of torque. When operating in CNG mode, the power figures are slightly reduced to 68bhp and 95Nm of peak torque and the transmission options include a five-speed manual gearbox and an AMT unit providing versatility for different driving preferences.
January Discounts: A Limited-Time Opportunity
Even though the price rise results in a slight increase in ownership costs Hyundai is concerned about its customers' happiness and the objective of the reductions is to enhance the sedan's overall value proposition and make it an even more appealing option in the competitive market. The substantial discounts that were offered in January which could total up to Rs. 30,000 give potential buyers an excellent opportunity to invest wisely in the Hyundai Aura.
Conclusion
In the entry-level sedan market, the Hyundai Aura is still a strong choice since it blends features, performance, and design. With the revised prices and limited-time discounts Hyundai seeks to strengthen the Aura's position as a preferred choice for customers seeking a balance of affordability and quality in their sedan purchase.