Nissan's Magnite has achieved significant sales success, maintaining momentum with over 30,000 units sold annually for three consecutive years. This robust performance highlights the Magnite's popularity in both domestic and international markets.
Key Achievements
- Domestic Sales: The Magnite has crossed the milestone of 1 lakh units sold in India since its launch in December 2020.
- International Appeal: Over 30,000 units have been exported, demonstrating its global appeal. The Magnite is now exported to 15 countries, including recent additions like Seychelles, Bangladesh, Uganda, and Brunei.
- Market Shift: Nissan has shifted its focus from European markets to prioritize the Middle East, enhancing its presence in Saudi Arabia, UAE, Oman, Qatar, Bahrain, and Kuwait.
Sales Performance
- FY2023-24 Sales Dip: Despite a slight dip in FY 2023-24 compared to the previous year, the overall trajectory remains positive.
- Product Offerings: The Magnite is available with two petrol engine options:1.0-litre Naturally Aspirated Engine Produces 72 PS, paired with either a 5-speed manual or a 5-speed AMT, 1.0-litre Turbo Engine Offers 100 PS, available with a 5-speed manual or a CVT.
Upcoming Facelift
- Design and Features Update: A facelift is underway, promising updated designs and potentially more features, expected to launch later this year.
Pricing and Competition
- Competitive Pricing: Prices for the Magnite range from Rs 5.99 lakh to Rs 11.27 lakh (ex-showroom), making it a competitive option in the sub-4 metre SUV segment.
- Key Rivals: The Magnite competes with other popular models like the Renault Kiger, Tata Punch, and Hyundai Exter.
The upcoming facelift and consistent performance in sales underline the Nissan Magnite's strong position in a competitive market, backed by Nissan's strategic focus on expanding its footprint in key global markets.