New Force Urbania Deluxe Launched at ₹28.68 Lakh: Check Variants, Seating Layouts & Specs

The Force Urbania Deluxe has been launched in India at a starting ex-showroom price of Rs 28.68 lakh. The upgraded premium passenger van replaces the existing Urbania as Force Motors' standard offering in this segment. It combines a stronger 2.6-litre diesel engine with new cabin technology, more safety equipment and a substantial ownership-support package. Buyers can choose from three wheelbases and eight layouts, with seating ranging from 9+D to 16+D.

What you need to know

• Starting price: Rs 28.68 lakh, ex-showroom

• Configurations: Three wheelbases and eight seating layouts

• Seating capacity: 9+D to 16+D

• Engine output: 134 hp (100 kW) and 350 Nm

• Vehicle warranty: 5 years or 5 lakh km

Force Urbania Deluxe price and positioning

The Rs 28.68 lakh figure is the starting ex-showroom price for the new Urbania Deluxe range. Final acquisition cost will depend on the chosen wheelbase, seating layout, registration, insurance and any application-specific equipment. Force Motors has positioned the Deluxe as the replacement for the outgoing Urbania rather than as a limited special edition.

That positioning matters for fleet operators. The upgrades are intended to make the Urbania more suitable for premium tourism, hotel transfers, corporate transport and other shared-passenger applications where comfort, uptime and passenger confidence can influence the operator's earning potential.

Eight layouts cover 9+D to 16+D seating

The Urbania Deluxe is available across three wheelbases and eight seating configurations. Capacity begins at 9 passengers plus the driver and extends to 16 passengers plus the driver. The range gives operators room to balance passenger count, luggage requirements, cabin space and manoeuvrability.

• Lower-capacity layouts may suit executive transport, luxury tours and hotel transfers where individual passenger space matters.

• Mid-capacity layouts can balance comfort with per-seat operating economics for tourism and corporate work.

• The 16+D layout is aimed at applications where maximum passenger capacity is the priority.

Force Motors has not reduced the decision to seat count alone. Operators should compare the exact wheelbase and seating plan against their usual routes, parking conditions, luggage load and expected trip duration.

More power from the 2.6-litre diesel

The Urbania Deluxe continues with a Mercedes-derived 2.6-litre four-cylinder turbo-diesel engine. Output has increased to 134 hp, or 100 kW, while peak torque is 350 Nm. The additional performance is especially relevant when the van is carrying a full passenger and luggage load.

For commercial users, headline power is only one part of the calculation. Real-world suitability will also depend on route profile, gradient, traffic, payload and driver behaviour. The confirmed output nevertheless gives the Deluxe a stronger specification for intercity and premium group-travel duties.

Cabin and infotainment upgrades

The Deluxe cabin receives leatherette seats with matching upholstery and wood-finish flooring. A new TFT instrument cluster presents live vehicle information and alerts to the driver. The customised 9-inch HD touchscreen supports smartphone connectivity, online and offline navigation, a reverse camera, voice alerts and hands-free Bluetooth calling.

Passengers get an eight-speaker DTS audio system and both USB Type-A and Type-C charging ports across the seating rows. A power-operated sliding footstep is intended to make entry and exit easier, while 16-inch alloy wheels provide a visual update outside.

Safety equipment for passenger transport

Every occupant receives a three-point seat belt, a meaningful upgrade for a vehicle designed to carry large groups. The safety list also includes driver and co-driver airbags, all-wheel disc brakes, Electronic Stability Program, ABS, Electronic Brake-force Distribution and engine drag torque control.

These systems do not replace careful route planning, trained drivers or regular maintenance, but they give premium passenger-transport operators a more complete active and passive safety package to evaluate.

Force Care warranty and telematics

The Force Care package includes i-Pulse connected telematics, a 5-year or 5 lakh km vehicle warranty, three-year cover for sensors and three years of roadside assistance. High-usage commercial vehicles can accumulate kilometres quickly, making the distance limit and support period particularly relevant to total-cost-of-ownership planning.

Operators should still confirm the detailed warranty conditions, service schedule, covered components and local service capacity before placing an order. Telematics can support fleet visibility, but its practical value will depend on the data and controls available to the operator.

What the Urbania Deluxe means for Indian buyers

The Urbania Deluxe is not a conventional family MPV. Its strongest use cases are premium shared mobility, tourism, hospitality and organised employee or corporate transport. The broad seating range lets a buyer configure the van around a business model instead of accepting a single fixed layout.

The launch also raises the baseline for premium passenger vans in India. More power, passenger-focused cabin features, all-row three-point belts and long warranty cover can help operators justify a higher-quality service tier. The key buying question is whether the selected configuration produces enough passenger comfort and utilisation to support its acquisition and running costs.

FAQs

What is the Force Urbania Deluxe price in India?

The Urbania Deluxe starts at Rs 28.68 lakh ex-showroom. The final price depends on configuration and on-road costs.

How many people can the Urbania Deluxe seat?

Force Motors offers eight layouts across three wheelbases, ranging from 9+D to 16+D, where D denotes the driver.

What engine does the Urbania Deluxe use?

It uses a Mercedes-derived 2.6-litre four-cylinder turbo-diesel producing 134 hp (100 kW) and 350 Nm.

What is the warranty on the Urbania Deluxe?

The Force Care package includes a 5-year/5 lakh km vehicle warranty, three-year sensor warranty and three years of roadside assistance.

Is the Urbania Deluxe meant for private family use?

Its main positioning is premium shared passenger mobility, including tourism, hospitality and corporate transport. A buyer should choose the wheelbase and seating layout according to the intended commercial or group-travel use.

Conclusion

At a starting price of Rs 28.68 lakh, the Force Urbania Deluxe combines flexible 9+D to 16+D seating with a stronger diesel engine, upgraded passenger amenities, added safety equipment and long-distance warranty cover. Its value will be clearest for operators who match the right layout to a defined premium-transport use case and evaluate the complete on-road and operating cost.