In a bold move that signifies a leap into the future of automotive technology, Mercedes-Benz is set to showcase the next evolution of its MBUX infotainment system and MB.OS software platform at the highly anticipated 2024 Consumer Electronics Show (CES). This virtual assistant is not merely an enhancement but a transformational element poised to elevate the "driver-car relationship" to unprecedented levels through natural, human-like interaction.
Features
- The Evolution of MBUX : The next evolution of the MBUX (Mercedes-Benz User Experience) infotainment system and MB.OS software platform is set to redefine the driving experience, offering an advanced and seamless integration of technology within the vehicle.
- AI-Powered Virtual Assistant: Redefining Interaction: Central to this unveiling is Mercedes' new AI-powered virtual assistant, a technological marvel designed to usher in a new era of interaction between the driver and the car.
- Class-Defining Features and Collaborations: Mercedes-GLE tantalizes enthusiasts with the prospect of "class-defining new features and collaborations" for in-car entertainment.
- Dazzling Expressive New Face with Unity's Game-Engine Graphics: One of the most intriguing aspects of the CES showcase is the promise of an "expressive new face" brought to life through Unity's game-engine graphics. While specifics of this "new face" remain undisclosed, a preview clip teases viewers with animated three-pointed stars, providing a glimpse into the artistic and dynamic possibilities that Unity's game-engine graphics can offer.
- Expressive New Face: A Visual Delight: The promise of an "expressive new face" serves as a teaser for what could be a visually captivating and immersive interface within the vehicle. As Unity's game-engine graphics contribute to the creation of this visual spectacle, expectations run high for a dashboard and infotainment system that transcends traditional boundaries, offering a dynamic and customizable experience.
- Collaborations and Content Diversity: The mention of "collaborations" sparks curiosity about the diverse content that might be introduced into the driving experience.
- The Road Ahead: Anticipation and Excitement: As automotive enthusiasts and industry professionals eagerly await the Mercedes-Benz showcase at CES 2024, the prospect of experiencing the next evolution of MBUX, MB.OS, and the AI-powered virtual assistant generates anticipation and excitement.
BMW's Digital Emotional Experience (DEE)
BMW takes center stage at CES, introducing the Digital Emotional Experience (DEE), an AI-powered "companion" designed to enhance the driving experience.
Volvo's Integration
Volvo extends the use beyond the car, collaborating with Meta on a WhatsApp integration aimed at assisting potential buyers in learning about the new EX30 model.
Toyota's AI Assistant Joya in the Sienna Minivan
Toyota pioneers in-cabin AI with the introduction of Joya, an AI assistant integrated into the Sienna minivan.
Industry-wide Embrace of In-Car AI
The collective efforts of leading automakers like BMW, General Motors, Volvo, Toyota, and collaborations between technology giants like TomTom and Microsoft signal a widespread embrace of in-car AI.
Technological Synergy
The synergy between automakers and technology providers, as seen in collaborations between General Motors and Google, Volvo and Meta, and TomTom with Microsoft, exemplifies the importance of cross-industry partnerships in achieving technological breakthroughs.
Some observers consider AI-powered assistants the ideal tech for cars, the hope being the AI can answer questions and execute commands well enough to keep a driver focused on driving, not screens. As Mercedes said, "Soon, participants who ask the Voice Assistant for details about their destination, to suggest a new dinner recipe, or to answer a complex question, will receive a more comprehensive answer – while keeping their hands on the wheel and eyes on the road."
The new girl Friday from Stuttgart takes a virtual bow on January 9 in Las Vegas from the Concept CLA battery-electric sedan. A camouflaged example of the electric G-Class prototype will also be in attendance.