In India, the Mahindra Thar, a rugged and versatile SUV, is available with prices starting at Rs. 11.25 lakh and this iconic vehicle offers both convertible and hard top variants catering to different preferences and needs of customers.
Now, let's delve into the sales figures for Mahindra cars from January 2024. While comprehensive data for models such as the XUV700 and Scorpio is still pending our focus will be on analyzing the performance of the Thar during this period.
In January 2024, Mahindra witnessed a robust demand for the Thar, with a total of 6,059 units sold. Notably, the diesel variants emerged as the preferred choice among buyers, constituting a significant portion of the sales at 5,402 units, accounting for approximately 89% of the total sales volume. Additionally, the company recorded sales of 657 units for the two-door SUV variant, marking a substantial increase compared to the same period in the previous year, where only 334 units were sold.
Mahindra increased its production capacity to fulfill the growing demand for the Thar. In January 2024, the production of diesel Thar units surged to 5,500, reflecting a noteworthy increase from the 4,987 units produced during the corresponding period in the previous year. According to the company's commitment to catering to the wide range of consumer preferences, the production of petrol variants also saw a notable upswing, increasing from 346 units in January 2023 to 671 units in January 2024.
It is crucial to remember that the Mahindra Thar has a wide range of choices to meet different consumer demands. From the choice between hard top and convertible configurations to the selection of petrol or diesel engines, manual or automatic transmissions, and different trim levels such as AX Opt and LX, buyers have the flexibility to customize their Thar according to their preferences.