In February 2024, Mahindra's Thar, the popular lifestyle SUV, achieved a significant milestone by surpassing 70,000 open bookings. The Thar, known for its rugged design and off-road capabilities has consistently experienced high demand contributing to its impressive booking numbers. Despite facing a waiting period the Thar's popularity remains strong in the SUV market.
Booking Details
As of February 2024, Mahindra has yet to deliver 71,000 units of the Thar lifestyle SUV. This figure encompasses both rear-wheel-drive (RWD) versions of the vehicle. The monthly increase in fresh bookings averages around 7,000 units, indicating sustained demand for the Thar.
Overall Booking Statistics
Mahindra, as a brand, continues to witness overwhelming demand for its SUV lineup. The total open bookings for Mahindra vehicles stand at an impressive 2.26 lakh units. This underlines the brand's strong presence and popularity in the automotive market.
Monthly Metrics
Mahindra's monthly updates for February 2024 reveal some key metrics. The brand receives approximately 50,000 new bookings each month highlighting the consistent demand for its vehicles. In the same period, around 40,000 cars were billed, contributing to fulfilling existing orders. Additionally, cancellations account for approximately 10% of the total bookings.
Upcoming Five-Door Version
The anticipation for the Thar is expected to grow further with the upcoming launch of the five-door version. Mahindra plans to introduce this variant in the coming months and it is likely to attract more customers potentially increasing the Thar's booking numbers.
Mahindra's Thar with its rugged appeal and versatile capabilities continues to be a sought-after SUV in the market. The impressive milestone of 70,000 open bookings in February 2024 reflects the vehicle's popularity and the brand's strong position in meeting the demands of SUV enthusiasts. The introduction of the five-door version is anticipated to contribute further to the Thar's success in the months to come.