Kia India has achieved a significant milestone by selling 4 lakh connected cars equipped with the Kia Connect telematics suite. This achievement reflects the growing preference of Indian buyers for tech-savvy offerings in their vehicles.
Breakdown of Sales Figures
Of the 4 lakh units sold with Kia Connect, the Seltos leads with a 65% share, followed by the Carens and Sonet. This distribution highlights the popularity of connected car features among buyers of different Kia models.
Features of Kia Connect
The Kia Connect suite offers a range of connected car features that enhance the convenience and comfort of vehicle ownership. Some notable features include:
- Remote window control
- Remote engine start with remote AC function, ideal for the hot Indian climate
- Valet Mode
- Integration with a dedicated app for both Android and iOS smartphones, as well as smartwatch connectivity
Consumer Preferences
Kia India's data shows that 44% of its total car buyers opted for higher variants that come standard with the Kia Connect telematics suite. This trend indicates a strong preference for connected car features among Indian consumers. The connected car features-equipped variants witnessed a compound annual growth rate (CAGR) of 30.9%, surpassing the global growth forecast of 18% by 2023.
Statement from Kia India
Mr. Myung-sik Sohn, Chief Sales and Business Officer at Kia India, commented on the brand's technology leadership in the automotive industry. He stated, "We have differentiated our brand in the market for its design and technology superiority. In today's hyper-connected world, customers want their cars to be seamlessly integrated with their lifestyle, driving a surge in demand for technology-enabled cars. We will continue to introduce more and more connected car features to offer a safer, more connected, and enjoyable drive experience to our new-age customers."
Kia's achievement of selling 4 lakh connected cars in India underscores the brand's leadership in technology and innovation. As the demand for connected car features continues to grow, Kia is well-positioned to meet the evolving needs of Indian consumers and offer a driving experience that is both safe and enjoyable.