Jeep Installs India's Largest Billboard Ad on Mumbai-Pune Expressway
Published: Tuesday, 03 July 2018 0:00 AM | By Maxabout News | 540 Views
Billboard is an excellent way to advertise cars in India but, this one stands as a unique piece of art in front of others due to its size. The typical Jeep Compass billboard is 30 times bigger than a standard advertisement.
Installed on Mumbai-Pune highway, the billboard reads Jeep Compass and also, brings a bigger than life Red finished car next to it. A 25,000 sq ft canvas handles this huge advertisement, making it India’s largest outdoor installation site. The team worked on 50 designs and, it took them 3 weeks to finalize the one you see here on the billboard.
[caption id="attachment_232425" align="aligncenter" width="850"] Jeep Installs India's Largest Billboard Ad for Compass SUV on Mumbai-Pune Expressway[/caption]
As each alphabet was bigger than the size of a human being, a team of 70 people was gathered to assemble and fix these things on the canvas. Another fact from the location was the use of 80,000 kg of metal in the manufacturing of this model, which could have helped them built 50 examples of Compass itself.
After taking three weeks to finalize the design, it took them six weeks to manufacture and place all the elements in the right way. The huge size makes it readable from a long distance and not just from the front, but drivers can even see the same through their rear view mirrors.
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