Introduction
Hyundai India is a well-known automobile manufacturer with a long history of collaborations in the Bollywood film industry. One such cooperation dates back to Shah Rukh Khan's tenure as the brand ambassador. Building on this heritage Hyundai made a calculated decision to appoint Deepika Padukone as their newest Brand Ambassador thus joining the ranks of another Bollywood legend.
Deepika Padukone: A Global Indian Icon
In a significant collaboration, Mr. Tarun Garg, COO of Hyundai Motor India Ltd., expressed excitement about onboarding Deepika Padukone as the brand ambassador. Garg described Padukone as an immensely accomplished and internationally renowned Indian icon emphasizing how her captivating personality and distinguished career fit in perfectly with Hyundai Motor India's vibrant and youthful brand spirit.
A Landmark Move
This collaboration marks a potential milestone as Deepika Padukone could become the first female Brand Ambassador for a carmaker in India and Hyundai has demonstrated its commitment to diversity and equality in the automotive business by choosing to hire Padukone.
Deepika Padukone's Perspective
In response to the collaboration, Deepika Padukone expressed her delight in partnering with Hyundai. She complimented Hyundai's dedication to inclusivity in the automotive sector and expressed optimism that the collaboration will help to develop a community that values diversity throughout the whole automotive experience.
Anticipation for the New Creta Launch
This strategic announcement precedes the much-anticipated debut of the 2024 Hyundai Creta scheduled for January 16th. The forthcoming Creta will include considerable exterior improvements, interior updates, and the inclusion of advanced driver assistance systems (ADAS). With Deepika Padukone now on board as the Brand Ambassador expectations are high for her potential role in the promotional materials for the new Hyundai Creta. The collaboration might also witness her sharing the spotlight with the existing Brand Ambassador Shah Rukh Khan.
Conclusion
Hyundai India's move to bring Deepika Padukone into its fold as a Brand Ambassador reflects not only the star power associated with Bollywood but also a commitment to diversifying its representation in the industry. Hyundai is making strides to resonate with a varied and dynamic audience as the automotive market evolves developing a brand identity that transcends traditional boundaries.