Introduction
In a significant milestone for Hyundai, their revolutionary Bluelink technology has connected with over half a million car buyers in India. This state-of-the-art technology enables internet connectivity through a built-in sim card and a dedicated app available on both IOS and Android platforms, setting a new standard in the automotive landscape.
Changing Trends in Car Buying
Traditionally, vehicular telematics, especially high-end features, were considered a niche reserved for luxury vehicles. However, recent trends indicate a pronounced shift in consumer preferences. More car buyers are now inclined towards top-spec trims that come bundled with advanced connected-car features, signifying a democratization of technology within the automotive sector.
Hyundai's Successful Lineup with Bluelink
Hyundai's Bluelink technology has played a pivotal role in this transformative trend. Models like the i20 hatchback, Venue sub 4m SUV, and Creta compact SUV, each equipped with the sophisticated Bluelink system, have become instrumental in pushing sales figures past the remarkable half-million mark. This showcases not only the popularity of these specific models but also the increasing acceptance of connected car features among a broader consumer base.
Rise in Connected Car Preferences
The inclination towards connected car features has witnessed a remarkable increase, evolving from a mere 5% in 2019 to a substantial 30% in 2023. This shift underscores the evolving role of technology in influencing car purchase decisions among Indian consumers. The rising demand for connected features reflects a growing awareness and appreciation for the convenience and safety aspects offered by these cutting-edge technologies.
Bluelink Services and Features
Hyundai's Bluelink platform is not just a connectivity tool; it's a comprehensive suite offering an extensive array of over 60 connected car features. These include an SOS function for emergency situations, 24X7 call center support for continuous assistance, auto-crash notification ensuring prompt response in critical situations, remote vehicle status for added convenience, detailed trip data for analysis and planning, and various other quality-of-life features that enhance the overall driving experience.
Subscription Model and Manufacturer's Perspective
For the first three years post-purchase, Hyundai provides Bluelink services free of charge, ensuring customers experience the full range of benefits without additional costs. After this initial period, customers can seamlessly continue to enjoy Bluelink's advanced features by opting for attractively priced subscription plans spanning 1 year, 2 years, and 3 years. Mr. Unsoo Kim, MD & CEO of Hyundai Motor India Ltd., commended the growing preference for Bluelink technology. He emphasized Hyundai's pioneering role in futuristic technology and smart mobility, highlighting the profound trust customers have shown in Bluelink for seamless connectivity in all journeys. This achievement not only underscores Hyundai's commitment to innovation but also reinforces the brand's position as a leader in delivering cutting-edge automotive solutions that cater to the evolving needs of the modern consumer.