Just a couple of weeks back, Ford had cancelled its Chennai plant sale deal with JSW Group. And now, Ford has filed a design the patent for its Endeavour SUV. Not only that, there have been new job listings by Ford India in recent weeks. These developments give a strong indication that Ford could soon restart the operations in India. As may be recalled, the company had announced a phased withdrawal from the Indian market in 2021.
The Endeavour's Design Patent Filing: A Symbol of Renewed Commitment
Ford's decision to file a design patent for the new-generation Endeavour is a clear indicator of the company's dedication to evolving and staying ahead in a dynamic market. Ford has filed the design patent of Endeavour in India. It is the new-gen model that was introduced globally in 2022. Endeavour is also marketed as Ford Endeavour across select international markets. One of the most notable developments is the cancellation of Ford’s initial plan to sell its Chennai plant. New Endeavour packs in a comprehensive range of exterior and interior updates. It has a more rugged profile, featuring larger headlamps, C-shaped DRLs, a new grille, refreshed front and rear bumpers, new bonnet design and a redesigned tailgate. Dimensionally, new-gen Endeavour gains 50 mm (2 inches) in wheelbase. It has an impressive road presence with large 21-inch alloy wheels. Inside, new-gen Ford Endeavour offers a comprehensive range of premium features. Some of the key highlights include a large 12-inch portrait touchscreen, a digital instrument screen of up to 12.4 inches and a new 3-spoke leather wrapped steering wheel.
1. Rugged Exterior and Dimensional Upgrades
- The new Endeavour boasts a more rugged profile with larger headlamps, distinctive C-shaped DRLs, and a redesigned grille.
- Dimensionally, the SUV gains 50 mm (2 inches) in wheelbase, enhancing its road presence.
2. Premium Interior Features
- Inside, the new-gen Ford Endeavour offers a host of premium features, elevating the overall driving experience for enthusiasts.
3. Advanced Technology and Safety Features
- The SUV is equipped with advanced technology, including wireless Android Auto and Apple CarPlay, wireless phone charging, USB charging, and a 360° camera.
4. Engine Options and Drive Modes
- Engine options for the new Endeavour vary based on the market, with common options including a 2.0-litre single turbo and a 2.0-litre Bi-turbo diesel engine.
- Both 4x2 and 4x4 options are available to provide versatility in different terrains.
Ford's Strategic Hiring Initiatives: Building a Robust Team for Renewed Operations
Instead, the company has pivoted its approach by filing design patents for the next generation Endeavour SUV. This move underscores Ford’s commitment to reestablishing its footprint in the competitive Indian automotive landscape. Moreover, Ford’s resurgence is further emphasized by its active recruitment initiatives, as evidenced by job listings posted on various social media platforms. Simultaneously, Ford is actively engaging in strategic hiring initiatives, posting job listings across various platforms. Let's explore some of the key positions advertised:
- Senior Engineer – PD (Body Exterior): This role is integral to the development of the body exterior, emphasizing the importance of design in creating automobiles that resonate with the market's demands.
- ADAS Feature Owner: The emphasis on ADAS reflects a commitment to enhancing safety and staying at the forefront of automotive technological advancements.
- Manufacturing Digital Transformation Integration Architect Manager: This role underscores Ford's endeavor to modernize manufacturing processes, aligning with the industry's transition to Industry 4.0.
- AEM Author/Developer: The need for skilled individuals in digital platforms like Adobe Experience Manager (AEM) signifies Ford's aim to enhance its digital presence and customer experience.
The centre console has been updated and seamlessly integrated with the large touchscreen. The control switches and gear select knob have been updated as well. The SUV has premium upholstery and comes with contrast stitching and quilted patterns.