Ford Patents New Endeavour Design in India – Hinting at a Comeback?

In a strategic move that has set the automotive industry abuzz, Ford has recently filed a design patent for its iconic SUV, the Endeavour, in India. Ford announced its phased withdrawal from India in 2021. The American carmaker started winding up operations in India and recently, they were about to sell their plant in Chennai. However, last week they called off a deal with the JSW group, sparking speculation about the future of its manufacturing facility in Maraimalai Nagar and their potential comeback to the Indian market. Now, we have got our hands on some patent filings from the American carmaker in India. One of these files include the new generation Ford Endeavour (also called the Ford Everest in some international markets).

The Iconic Endeavour: A Stalwart in Ford's Lineup:

The Ford Endeavour, known for its rugged design and robust performance, has been a staple in Ford's SUV lineup for years.

Global Legacy

• While the Endeavour has left an indelible mark in the Indian automotive landscape, it is also marketed as the Ford Everest in select international markets.
• Its global legacy underscores the SUV's adaptability to diverse driving conditions and consumer expectations worldwide.

Ford's Recent Patent Filing: Unveiling the Next-Gen Endeavour?

The patent filing hints at the possibility of an upcoming new-generation Endeavour, showcasing Ford's commitment to refreshing its lineup and staying relevant in a rapidly evolving market.

1. Design Elements Under the Spotlight: A design patent filing implies a focus on aesthetic and functional aspects of the vehicle, indicating that Ford is actively exploring updates and innovations for the Endeavour. Enthusiasts and industry experts are keen to uncover the specific design elements that Ford aims to introduce with the new Endeavour model.
2. Technological Advancements: In addition to aesthetic changes, a new-generation Endeavour could feature technological advancements aimed at enhancing the overall driving experience. Integration of advanced connectivity, safety features, and potentially, electrification options could be on the horizon, aligning with industry trends and consumer expectations.
3. Competitive Edge in the SUV Segment: The SUV market in India is fiercely competitive, with automakers continually raising the bar in terms of design, features, and performance.
4. Market Relevance and Consumer Appeal: The patent filing signals Ford's intent to maintain the Endeavour's relevance and appeal in the Indian market.
5. Competition and Market Positioning: The SUV segment in India has seen a surge in popularity, with consumers increasingly leaning towards robust, feature-rich vehicles.
6. Strategic Alignment with Global Initiatives: Ford's decision to patent the Endeavour design in India may also be part of a larger global strategy.
7. Potential Manufacturing and Production Considerations: Whether Ford intends to manufacture the new Endeavour locally, import it, or follow a hybrid approach will significantly impact the SUV's pricing, availability, and competitiveness in the Indian market.

Ford's History in India and the Chennai Plant Scenario

Ford's journey in the Indian market has been marked by a rich history, successful models, and strategic decisions. It will be interesting to see the blue oval make a comeback to India starting with the new generation Ford Endeavour which made its global debut in 2022. It is possible that they restart their operations in the country with the CBU models of the Endeavour and eventually assembling CKD kits locally to compete with the Toyota Fortuner, which is currently ruling the segment. The new generation Ford Endeavour gets a more rugged exterior with new grille design, large headlights, redesigned bonnet, bumpers and tail gate. It has also got a 50 mm longer wheelbase than the outgoing model. It comes with large 21-inch alloy wheels.

1. Strategic Pivot: Ford's initial plan to sell the Chennai plant signaled a potential scaling back of its operations in India.
2. Job Listings and Recruitment Initiatives: Skilled hires in areas such as engineering, design, and manufacturing align with the potential development and production of the new Endeavour.

The Road Ahead: Anticipation and Enthusiasm

As the automotive community eagerly awaits official announcements and unveils from Ford, the patent filing for the Endeavour design has ignited a sense of anticipation and enthusiasm. Enthusiasts, industry insiders, and consumers are keen to witness the next chapter in the Endeavour's legacy and Ford's resurgence in the Indian market.

1. Unveiling the New-Gen Endeavour: The unveiling of the new-generation Endeavour, whenever it occurs, will be a pivotal moment for Ford in India. The design, features, and technological innovations showcased in the new model will shape perceptions and expectations surrounding Ford's SUV lineup.
2. Market Reception and Competitor Response: The market reception of the new Endeavour will be closely monitored, with competitors likely to respond strategically to Ford's moves.

The interior gets a brand-new dashboard that integrates a portrait 12-inch touchscreen infotainment system. It also gets a digital instrument cluster measuring up to 12.4-inches. There is a new chunky 3-spoke steering wheel on offer and a stylish new centre console with updates switches and gear select knob.