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Having filed a patent in India for the Endeavour, listing new job openings, and making a u-turn on the sale of its Chennai plant, Ford has sparked off speculation of a possible return of the Endeavour to India. Indeed, our sources tell us the American car giant is gearing up for a return to sales in India post its closure in 2021. The patent filed is for the design of the current generation Endeavour that is on sale in markets like Thailand, as the Ford Everest SUV. Having launched in international markets in 2022, this generation did not make it to India and, as such, would be new to our market. In a surprising turn of events, Ford India has announced its ambitious plans to make a robust comeback in the Indian automotive market in 2025.
Historical Perspective
To understand the significance of Ford's resurgence, it's essential to delve into the historical context. Ford India, once a formidable player in the country's automotive sector, faced challenges in recent years. Intense competition, changing consumer preferences, and economic uncertainties led to a temporary setback for the brand.
Revamping the Endeavour
The plan is to assemble the Endeavour at the company’s Chennai factory. However, our sources also tell us directly importing it is also being mulled over. With the import of fully-built up cars without homologation still allowed – up to 2,500 units per year – Ford could import the current Endeavour into India much sooner, while it readies itself for local assembly in 2025. Moreover, with the price of its main rival, the Toyota Fortuner, having skyrocketed, with top-end models touching Rs 60 lakh on road, a fully imported Endeavour would still be competitive against the Fortuner.
Market Dynamics and Competition
Ford had two plants in India – one at Sanand, which was sold to Tata Motors in 2022, and the other in Chennai, which it had also put on the block only to decide to hold onto it instead, despite multiple offers from OEMs like Vinfast, MG and Tata Motors. All regulatory clearances for the sale of the plant had been obtained and workers compensation settled, thus, the sale of the plant, or as it now appears, Ford restarting operations, would not face any significant hurdles.
Innovations and Technology
With electric and hybrid vehicles gaining popularity globally, there are speculations about Ford incorporating eco-friendly options in its lineup for the Indian market. This move aligns with the growing environmental consciousness among consumers and regulatory initiatives promoting sustainable mobility.
Investments and Partnerships
To realize its vision for a successful comeback, Ford India is reportedly making significant investments in research and development.
Challenges and Opportunities
While Ford India's plans for a resurgence are met with enthusiasm, challenges persist. The automotive industry is navigating uncertainties related to economic conditions, policy changes, and global supply chain disruptions.
Consumer Expectations
As Ford gears up for its grand comeback, consumer expectations are running high. Potential buyers are eagerly anticipating details about the revamped Endeavour's specifications, pricing, and features. The success of the re-entry will depend not only on the product's quality but also on how well Ford addresses the evolving needs and preferences of Indian consumers.
The automotive enthusiasts and industry stakeholders are eagerly awaiting the unveiling of the 2025 Endeavour, anticipating a triumphant return for Ford in the Indian market.
- Sleek and Modern Design: The 2025 Endeavour boasts a sleek and modern design that seamlessly blends sophistication with rugged appeal.
- Powerful Performance: Equipped with cutting-edge engine technology, the Endeavour promises a powerful and responsive performance on both urban roads and challenging terrains.
- Advanced Safety Features: Ford prioritizes safety with an array of advanced features such as collision avoidance systems, lane departure warning, and adaptive cruise control.
- Next-Gen Connectivity: The 2025 Endeavour introduces state-of-the-art connectivity features, including an intuitive infotainment system, smartphone integration, and a user-friendly interface. Advanced telematics enable remote vehicle monitoring, diagnostics, and over-the-air updates for enhanced convenience.
- Eco-Friendly Options: Ford embraces sustainability with eco-friendly options, potentially including hybrid and electric variants of the Endeavour.
- Smart Cabin Design: The interior of the Endeavour reflects a smart and ergonomic design, maximizing comfort for both the driver and passengers.
- Off-Road Capabilities: Building on the Endeavour's legacy, the 2025 model maintains its off-road prowess with advanced four-wheel-drive systems and terrain management features.
- Customization Options: Recognizing the diverse preferences of consumers, Ford offers a range of customization options for the 2025 Endeavour, allowing buyers to personalize their vehicles according to their tastes and needs.
- Competitive Pricing and Value Proposition: Despite its advanced features, Ford positions the 2025 Endeavour competitively in the market, ensuring that it delivers exceptional value for its price.
Engine options on the new Everest include two 2.0-litre turbo-diesel (a single turbo and a twin-turbo version) and a new 3.0-litre V6 turbo-diesel, just like the new Ranger. Gearbox options include a 6-speed manual and a 10-speed automatic, depending on the engine. Some markets also get the SUV with 2WD setup.