The Ferrari Purosangue, Ferrari's first entry into the four-door model segment, has officially made its grand entrance in India. The commencement of customer deliveries signals the launch of what can be termed Ferrari's first SUV, with a starting price set at Rs 10.5 crore, ex-showroom India.
Luxury and Customization: A Standard Affair
The listed price tag for the Purosangue is not just for a base model; Ferrari ensures a generous suite of standard features tailored for the Indian market. This includes the iconic Ferrari shields on the flanks, premium wheel upgrades, painted brake calipers, contrast stitching in the interior, and a suspension lift feature that is applied to both axles — a unique addition compared to the usual front-only lift. The Purosangue is available in 8 standard colors including black, blue, yellow, white, grey, and three shades of red. For those seeking something even more personalized Ferrari offers a wide array of additional color options from their extensive catalog.
Price Adjustments and Booking Insights
While the initial Rs 10.5 crore price is already steep, future bookings are expected to see a significant price increase, potentially up to 20 percent. Despite this, the demand remains high, with the order books filled until 2026. Preference is given to existing Ferrari clientele, with new customers expected to wait longer for their deliveries. This strategy highlights Ferrari's commitment to its loyal customer base while managing the high demand for its groundbreaking SUV.
The Heart of the Purosangue: A V12 Engine
The Ferrari Purosangue distinguishes itself from other super SUVs not through hybrid technology or a twin-turbocharged V8 — common in competitors like Lamborghini, Aston Martin, and Porsche — but with its naturally aspirated 6.5-litre V12 engine. This choice sets the Purosangue apart, offering an unparalleled 725hp and 716Nm making it the most potent SUV available. More than its practicality or increased ground clearance it's the allure of the V12 engine that draws customers to the Purosangue underscoring Ferrari's heritage of delivering extraordinary performance vehicles.
As Ferrari Purosangue's wheels hit the Indian roads it marked a significant moment for luxury automotive enthusiasts combining Ferrari's legendary performance with the versatility of an SUV.