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Introduction
In a groundbreaking achievement for Hyundai, the company's latest entrant in the small car segment the EXTER, launched on July 10, 2023, has secured a remarkable milestone with an astounding 1 lakh bookings within a brief five-month period. This equates to an astounding average of 20,000 reservations each month, demonstrating both the high demand and positive customer feedback for the EXTER. The EXTER's triumphant voyage validates its increasing allure and positions it as a significant contender in the intensely competitive compact vehicle arena.
Hyundai's Strong Sales Performance in November 2023
November 2023 proved to be a standout month for Hyundai in terms of sales performance. Strong financial figures were presented by the company, indicating a notable 2.81 percent growth over the same period the previous year. The total monthly sales soared to an impressive 65,801 units, with the domestic market contributing significantly by recording 49,451 units sold, marking a commendable 3.02 percent increase year-on-year. The international market also played its part, with 16,350 units shipped, reflecting a substantial growth of 2.18 percent compared to November 2022. Hyundai's impressive November sales figures highlight the company's standing as a major force in the local and international auto markets.
Consistent Festive Season Sales and Overall Business Success
Hyundai's sales trajectory during the festive season remained consistent, contributing to an overall positive outlook in the automotive business. Despite a month-on-month decline of 10.30%, with 55,128 units sold in October 2023, November witnessed an encouraging increase of 1,798 units compared to the previous year. Hyundai has demonstrated its strength and attraction in the market, as well as its adaptability and power, in the fast-paced automobile business, by maintaining sales momentum over the holidays.
Beyond Numbers: Hyundai's Commitment to Customer Satisfaction
Hyundai's commitment to customer satisfaction extends far beyond mere sales figures. The company's cars are all developed with exceptional delivery, cutting-edge technology, safety, and an innovative approach in mind. As a smart mobility solutions provider, Hyundai's focus aligns with the evolving aspirations of consumers in CY 23. To be able to achieve these requirements and make sure that it stays the reliable and preferred choice for car aficionados, Hyundai needs its dealer network. Hyundai's unwavering dedication to customer satisfaction helps it uphold its reputation as a customer-focused automaker that offers a comprehensive and fulfilling ownership experience.
Looking Ahead: Hyundai's Strategy for CY24
In the dynamic and competitive automotive landscape, Hyundai has consistently demonstrated strategic prowess, evident in its market share and business achievements. The rapid and impressive growth in bookings for the Hyundai EXTER within a relatively short span underscores the brand's triumph in a new and challenging segment. Tarun Garg, Chief Operating Officer of Hyundai Motor India Ltd., expresses confidence in concluding CY 23 on a high note. The dealer network, crucial to Hyundai's success, is well-prepared for a successful transition into CY 24. The Hyundai family is anticipating more success and positive momentum in the next year, building on the accomplishments and positive momentum of the previous one. They aspire to continue leading the automobile industry in creativity and quality.