Citroen India has taken a unique approach this April by reducing the prices of its C3 and C3 Aircross models, contrary to the trend of price hikes observed among other automakers. The C3 sees a reduction of up to Rs. 17,000, with the new starting price set at Rs. 5.99 lakh. The C3 Aircross benefits from a more substantial cut of up to Rs. 1 lakh, bringing its starting price down to Rs. 8.99 lakh. These special prices are applicable to select variants and are valid until April 30, 2024.
Introduction of the Blu Edition
In addition to the price cuts, Citroen has introduced the Blu Edition for both the C3 and C3 Aircross models. Available in the Feel and Shine variants, the Blu Edition features a new Cosmo Blue exterior color. The interior enhancements include an air purifier, sill plates, illuminated cup holders, customized seat covers, neck rests, and seatbelt cushions, adding a touch of exclusivity and comfort to the driving experience.
Citroen's Commitment to Customer Satisfaction
Shishir Mishra, Brand Director of Citroen India, expressed the company's commitment to delivering exceptional driving experiences and customer satisfaction. He thanked Citroen customers in India for their trust and support and outlined the company's plans to expand its network to 200 sales and service touchpoints by the end of 2024 under its Network Expansion Program (NEP).
Citroen India's price reduction and the launch of the Blu Edition for the C3 and C3 Aircross are strategic moves to attract new customers and celebrate the brand's presence in the Indian market. By offering special prices and unique editions, Citroen aims to enhance its appeal and provide added value to its customers. As the company continues to expand its network, it is poised to strengthen its position in the Indian automotive industry.