With every new generation, BMW’s 7 Series has offered the ultimate in luxury that the carmaker has to offer, while maintaining its driver-focused approach. However, where each of the former six generations were a big improvement over the last, this seventh-gen (G70) is a quantum leap ahead.
The BMW 7 Series has long been synonymous with luxury, performance, and cutting-edge technology. In its latest iteration in India, the BMW 7 Series promises to deliver an unparalleled driving experience that elevates the concept of luxury to new heights. In this review, we delve into the seventh generation of the BMW 7 Series, exploring its design, features, performance, and overall appeal in the Indian market.
BMW 7 Series exterior design
The unabashedly large kidney grille, the sleek, shard-like LED Daytime Running Lamps that get Swarovski crystal elements, and the excess of cuts and angles around the LED headlamps attract attention like no other. In profile, the over-five-metre length adds to the road presence and even the 20-inch stock wheels are stunning to look at. The sleek LED tail-lamps with chrome surrounds and a chrome element on the bumper bring some drama at the rear. Love it or hate it, you just can’t miss the new 7.
Design: A Symphony of Elegance and Innovation
At first glance, the BMW 7 Series exudes an aura of sophistication and elegance. The signature kidney grille, sleek LED headlights, and dynamic contours give the car a commanding presence on the road. The long wheelbase and flowing lines contribute to its aerodynamic profile, while the luxurious touches such as chrome accents and premium paint finishes add to its allure. The attention to detail in the design reflects BMW's commitment to craftsmanship and aesthetic excellence.
Interior: Opulence Redefined
With this generation of 7, BMW has spared no expense on the interior, with a clear focus on opulence. There are very few buttons; drive mode, ride height and iDrive are on the console and the dashboard is devoid of any buttons. Everything is controlled from the 14.9-inch curved display, which means even adjusting the climate control requires fiddling through the menu. However, the shortcomings up front will only be an issue for your chauffeur since a typical 7 Series owner will be lounging in the rear seat.
The rear seats are exceptionally comfortable and spacious. They get a plethora of features, including massaging function, heating and ventilation, and the party piece is the ‘theatre mode’. Select this and the 31.3-inch 8K screen – yes, that’s no misprint – folds down in a grandiose sequence, complete with ambient sound effects created by composer Hans Zimmer. All this happens as the rear window blinds, rear windshield blind and the sunroof close to block out the outside world, and the passenger-side rear seat reclines fully, allowing you to stretch completely, thereby transforming the cabin into an uncanny theatre-like experience. Sure, the aspect ratio of the widescreen isn’t suitable for all videos, but you can adjust that (and much more) via the 5.5-inch touchscreens on the door handles.
Technology: Innovation at Your Fingertips
The BMW 7 Series is equipped with a host of cutting-edge technology features that redefine the driving experience. The intuitive iDrive infotainment system offers seamless connectivity, allowing drivers to access navigation, entertainment, and communication features with ease. The advanced driver assistance systems, including adaptive cruise control, lane-keeping assist, and automatic parking, provide an extra layer of safety and convenience on the road. Additionally, the BMW Virtual Assistant responds to voice commands, allowing drivers to control various functions without taking their hands off the wheel.
Performance: Power and Precision
Powering the 740i is the same 3.0-litre, six-cylinder turbo-petrol engine that’s also found on the M340i. However, it makes slightly more power here: 381hp. The 7 Series also gets a 48V mild-hybrid system that offers an additional 18hp and 200Nm of e-boost under hard acceleration, or by holding the left shift paddle. All this helps it achieve a 0-100kph time of just 5.4sec, which, for a limo weighing over two tonnes, is impressive. What also complements the engine is the 8-speed torque converter gearbox with seamless shifts and excellent response via the paddle shifters. The powertrain changes its characteristics rather significantly depending on the mode you select, and even though ‘Sport’ or ‘Sport Plus’ will be sparsely used, they do offer a lot of thrill. What’s also nice, especially for driving enthusiasts, is the raspy exhaust note that comes in once the engine spins past 3,000rpm. It might not be as enticing as the M340i, but it has its share of drama.
Driving Dynamics: The Ultimate Driving Machine
True to its reputation as the "Ultimate Driving Machine," the BMW 7 Series offers a driving experience that is both engaging and exhilarating. The precise handling, responsive throttle, and nimble chassis inspire confidence behind the wheel, while the advanced traction control system ensures optimal grip in all driving conditions. Whether tackling tight corners or cruising at high speeds, the BMW 7 Series delivers a level of performance that is unmatched in its class.
Safety: Protecting What Matters Most
Safety is a top priority in the BMW 7 Series, with a comprehensive suite of active and passive safety features designed to protect occupants in the event of an accident. The car is equipped with multiple airbags, including side curtain airbags and knee airbags, to cushion passengers in the event of a collision. Additionally, advanced driver assistance systems such as collision warning with automatic emergency braking and blind-spot monitoring help prevent accidents by alerting drivers to potential hazards on the road.
Conclusion: The Epitome of Luxury and Performance
The 740i comes in at Rs 1.81 crore, and you can have a diesel version for Rs 3 lakh more, or the all-electric i7 for Rs 21 lakh more. And despite getting more features, it’s priced on par with the Mercedes S 450 , although higher than the Audi A8 L . It doesn’t quite feel like 7s of the past in terms of driving dynamics, but frankly, this segment is all about being chauffeured around; even more so here in India. What you will appreciate is its excellent ride, top-shelf luxury and, of course, the ability to stream and binge watch your favourite content on that incredible screen.