Bajaj enjoys a solid command over to both domestic and the international markets. While the Pulsar range continues to be a favourite, Bajaj EV sales are also registering strong growth. Going forward, Bajaj will implement a multi-pronged strategy to target the 125cc+ motorcycle segment and electric two-wheeler space. A pioneering CNG bike is also under development. In the fast-paced world of two-wheelers, anticipation is soaring as enthusiasts eagerly await the launch of three highly anticipated models – the Pulsar NS400, the latest iteration of the Chetak, and a groundbreaking CNG-powered bike.
Pulsar NS400
The Pulsar series has long been synonymous with power-packed performance, and the upcoming NS400 is expected to take this legacy to new heights. As announced earlier, Bajaj will be introducing 6 new Pulsar bikes by March 2024. It will include updated versions of N150, N160, N250 and F250. Bajaj will also launch NS400, which will be the biggest Pulsar ever. It remains to be seen if it will be based on the Dominar 400 platform or Triumph Speed 400. An entirely new platform could also be used for Pulsar NS400. Bajaj will continue to focus on 125cc+ motorcycle segment, as this is where the brand has been getting max traction. In October to December 2023 period, Bajaj’s 125cc portfolio registered 3X growth in comparison to average industry rate. Its market share zoomed to 31 percent. Overall, Bajaj’s growth rate in the domestic motorcycle segment in October-December 2023 was twice that of industry rate.
Key Features
- Powerful Engine: At the heart of the Pulsar NS400 lies a robust 400cc engine, tuned for optimal power and torque.
- Advanced Technology: Pulsar bikes are known for integrating cutting-edge technology, and the NS400 is no exception.
- Aerodynamic Design: The NS400's design is not just about aesthetics; it's also about functionality.
- Customization Options: Recognizing the diverse preferences of riders, the Pulsar NS400 is expected to offer a range of customization options.
New Chetak Model
Bajaj recently updated the Chetak range, wherein the Premium variant now offers new features and higher range. Bajaj will soon launch another new Chetak model. It remains to be seen if the new Chetak model will be a premium lifestyle product or an entry-level, affordable scooter priced under Rs 1 lakh. The existing Chetak Urbane and Premium variants are available at a starting price of Rs 1.15 lakh and Rs 1.35 lakh, respectively. Chetak sales have been registering strong growth in recent times, with market share rising from 5% to 14% in just around a year’s time. Bajaj electric scooter sales are currently at around 10,000 units, in comparison to 3k to 4k units at the start of the financial year. Bajaj is looking to improve further, with sales of 15,000 units per month by March 2024.
Key Features
- Electric Powertrain: Building on the success of the electric Chetak, the new model is expected to feature an advanced electric powertrain
- Connected Features: Modern scooters are not just about commuting; they are also about connectivity.
- Ergonomic Design: Urban commuters prioritize comfort and maneuverability, and the new Chetak model is expected to excel in both areas. With an ergonomic design and user-friendly features, navigating through city traffic is set to become a breeze.
CNG Bike: Redefining Eco-Friendly Riding
In a groundbreaking move, a new bike powered by Compressed Natural Gas (CNG) is set to revolutionize the way we perceive eco-friendly transportation on two wheels. Bajaj is working on a new CNG powered bike, expected to be launched in the next financial year. Operating costs will be low and there won’t be any worries about fuel getting stolen. Complying with stricter emission norms will also become easier.
Key Features
- Environmentally Friendly: CNG is known for being a cleaner and more environmentally friendly alternative to traditional fuels.
- Cost-Effective: CNG is generally more affordable than conventional fuels, providing riders with a cost-effective option for their daily commutes.
- Range and Performance: While being eco-friendly, the CNG bike is designed to offer a practical range and performance suitable for daily commuting needs.
Market Impact and Conclusion
The simultaneous launch of these three significant models – the Pulsar NS400, the new Chetak, and the CNG-powered bike – is poised to reshape the motorcycle market in India. The Pulsar NS400 targets performance enthusiasts, the new Chetak model focuses on urban commuters seeking eco-friendly options, and the CNG bike appeals to those prioritizing sustainability and cost-effectiveness.
Triumph Speed 400 and Scrambler 400 X have been registering strong sales across both domestic and international markets. With increased demand, Bajaj will be increasing production of these bikes. As of now, around 10,000 units are manufactured every month. Production will be increased to around 30,000 units per month by the first half of the new financial year. To boost sales, Bajaj will also be doubling the number of outlets for Triumph Speed 400 and Scrambler 400 X. Currently, the bikes are available across 41 cities in India.