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Audi India has experienced significant success in 2023, marking an impressive 88 percent growth in the first nine months of the year and achieving sales of over 5,500 units. The German luxury brand made strategic additions to both ends of its portfolio throughout the year, introducing the Q3 Sportback, the Q8 e-tron, and the Q8 e-tron Sportback to the market. Looking ahead to 2024, Audi has ambitious plans, including the launch of at least two facelifted models and an entirely new electric vehicle (EV) for the Indian market. Let's explore the specifics of what aficionados of Audi have in store.
Disclaimer: All launch timelines and ex-showroom prices mentioned are estimates.
Audi Q8 Facelift
- Expected Price: Rs 1.1 crore-1.4 crore
- Launch: Early 2024
- Engine: 3.0-litre turbo-petrol
- Updates: The anticipated facelift for the Audi Q8 primarily focuses on cosmetic enhancements both inside and outside. Notable additions include HD Matrix LED headlights. The vehicle will retain the robust 340hp, 3.0-litre V6 turbo-petrol engine, an 8-speed automatic transmission, and the Quattro AWD system from the pre-facelift model. Having been behind the wheel of the Q8 facelift, it's evident that the updates are relatively mild. However, this approach is expected to help maintain prices in a similar range to the outgoing model's Rs 1.07 crore-1.43 crore.
Audi A6 Facelift
- Price: Rs 60 lakh-65 lakh
- Launch: Mid 2024
- Engine: 2.0-litre turbo-petrol
- Details: Approximately a year after its international debut, the Audi A6 facelift is set to make its way to the Indian market. Unveiled in May 2023, the refreshed A6 features subtle exterior tweaks, minor interior changes, and some additional features. The exterior updates include revised matrix LED headlights, a cleaner look for the Daytime Running Lights (DRLs), a more prominent single-frame grille, and adjustments to the front and rear bumpers. The existing model's 245hp, 2.0-litre mild-hybrid turbo-petrol engine and 7-speed dual-clutch automatic transmission are expected to continue without significant changes.
Audi Q6 e-tron
- Price: Rs 1 crore
- Launch: Late 2024
- Battery: To Be Announced
- Details: The Q6 e-tron represents Audi's venture into the realm of all-new electric SUVs. Built on Audi's freshly developed Premium Platform Electric (PPE), it incorporates cutting-edge battery and charging technology along with the brand's new 'E3' electronics architecture. While full powertrain details are yet to be revealed, the Q6 e-tron is set to adopt an 800V architecture, offering a range of around 600km. The interior will boast Audi's latest infotainment technology, featuring twin screens in a curved layout, including an 11.9-inch digital instrument cluster and a 14.5-inch infotainment touchscreen. An additional 10.9-inch screen for the front passenger adds a touch of sophistication. Noteworthy features also include the advanced digital matrix LED headlights with a multi-pixel LED array and second-generation digital OLED technology. Positioned as a smaller and more affordable Audi electric SUV, it is likely to sit below the Q8 e-tron in the lineup.
Charting the Future: Audi's Commitment to Innovation and Sustainability
As Audi India looks towards 2024, the brand's trajectory exemplifies a harmonious blend of tradition and innovation. To satisfy the changing preferences of Audi aficionados the redesigned models aim to improve elegance and performance. Concurrently, the launch of the Q6 e-tron represents a noteworthy advancement in Audi's electric vehicle program and the brand's dedication to a technologically sophisticated and environmentally conscious automotive future.
Disclaimer: Please note that all launch timelines and ex-showroom prices provided are estimates and subject to change.