The Ather Rizta, Ather Energy's upcoming electric scooter targeted at families has created significant impact ahead of its close launch. From its initial sightings to the latest teasers and pre-launch announcements, here's a detailed look at what we know about this highly anticipated model.
Initial Sightings and Confirmation
- Spy Shots (November 2023): Initial spy shots unveiled the scooter's boxy design and apron-mounted headlight, giving fans a first look at its distinctive styling.
- CEO Confirmation (Late January 2024): Tarun Mehta, Ather Energy's CEO, confirmed the development of a new family-oriented scooter, generating excitement among electric vehicle enthusiasts.
- Further Sightings (Late January 2024): Additional sightings revealed the scooter's spacious seat and floorboard area, hinting at its suitability for family use and practicality for urban commuting.
Teasers and Launch Details
- First Teaser: There were great hopes for the scooter's official release because of the first teaser which highlighted the wide and roomy seat suggesting that the scooter is designed with families' comfort and needs in mind.
- Second Teaser: A clearer view of the scooter's features, including the digital instrument console, turn indicators, and spacious floorboard, was provided, sparking interest among potential buyers.
- Launch Date Confirmation: Ather Energy announced the Ather Community Day on April 6 coinciding with the Rizta's launch, creating anticipation among enthusiasts eager to experience the new model firsthand.
- Feature Reveals: Features like a generous underseat storage space, USB charging port, and smart accessory were confirmed by Tarun Mehta and co-founder Swapnil Jain, highlighting the scooter's modern and user-centric design.
Durability Teasers and Pre-Bookings
- Durability Tests: Ather demonstrated the scooter's durability by drop-testing its battery and showcasing its water-resistant capabilities, assuring potential buyers of its reliability.
- OTA Update and Helmet Launch: A new Atherstack 6 OTA update and the launch of the Halo smart helmet are scheduled alongside the Rizta's launch on April 6, offering buyers additional value and convenience.
- Pre-Bookings: Pre-bookings for the Rizta commenced at a nominal amount of Rs 999, indicating strong consumer interest and a positive reception for the upcoming model.
- Latest Teaser: The most recent teaser increased interest and demonstrated the scooter's usefulness for daily usage by revealing more features and offering a close-up view of the underseat storage area.
Expected Specifications and Pricing
- Battery and Range: The Rizta is expected to feature a 2.9kWh capacity battery pack with a claimed range of 115km suitable for daily commuting needs ensuring buyers of its practicality and efficiency.
- Motor: With a 5.4kW peak power output motor, similar to the Ather 450S, the Rizta promises a blend of performance and efficiency, appealing to buyers looking for a reliable and powerful electric scooter.
- Price: Anticipated to be priced around Rs 1.3 lakh (ex-showroom), positioning it competitively in the electric scooter segment, offering buyers a compelling value proposition.
- Rivals: The Rizta will compete against models like the TVS iQube, Hero Vida V1 Pro, Ola S1 Air, and Bajaj Chetak offering consumers a diverse range of options in the electric scooter market, highlighting its strong position in the segment.
The Ather Rizta with its appealing feature set, robust performance, and suitable for children styling is certain to make a big impression in the electric scooter market. With its impending release, the Rizta will completely remake the market for electric scooters in India and satisfy the changing demands of modern families while securing Ather Energy's place as a major participant in the electric vehicle industry.