In a strategic maneuver aimed at expanding its product lineup, Ather Energy has officially announced the upcoming launch of their latest electric scooter named the "Ather Rizta". The announcement that Tarun Mehta, the CEO of Ather made via social media has generated a great deal of enthusiasm in the electric vehicle world and marks a substantial change in the company's design philosophy and strategic direction.
Ather Rizta – Latest Spy Shots
Departing from the sporty and youthful design language of the 450 Series, Ather Energy is now poised to introduce a more family-centric model with the Ather Rizta. Recent spy photos of the Ather Rizta show a customized design to satisfy Indian buyers who are looking for a smooth transition between comfort, functionality, and family appeal and it is expected that the scooter would have larger dimensions with the goal of changing the electric scooter market in the nation.
One standout feature of the Ather Rizta is its horizontally integrated LED headlight seamlessly incorporated into the front panel and the scooter's sleek and contemporary appearance is further enhanced by the taillight's comparable design. In addition compared to the current 450X model, the floorboard area is anticipated to offer additional space enhancing rider comfort.
The CEO of Ather, Tarun Mehta provided details about the protracted development process stating that the Ather staff have been working hard on the Rizta since 2019 and the innovative integrations that strive to improve the overall riding experience by delivering first-to-market features are what set the Rizta apart. Despite this shift in focus, Mehta assured enthusiasts that the Ather Rizta would uphold the high standards of quality and reliability synonymous with the Ather brand.
Ather Rizta Expected Specs, Range
There is speculation that the Ather Rizta will inherit its hardware, features, motor, and battery from the successful 450 bloodline. Ather currently offers the 450S with a 2.9kWh battery, while the 450X is available with options of 2.9kWh and 3.7kWh batteries. Both models boast a top speed of 90kmph. The 450S provides a range of 115km, whereas the 450X variants offer 111km and an impressive 150km of range, respectively.
The Ather Rizta is expected to feature the 450S' Deep View display, a move likely aimed at cost optimization. To improve the entire user experience the scooter may also have ride modes, numerous screen readouts, and seamless smartphone communication.
ACDC 24 Unveiling: A Grand Showcase
In an effort to build anticipation and engage with its dedicated community, Ather Energy plans to unveil the Ather Rizta at ACDC 24 – Ather Community Day Celebration 2024. With hints of a major showcase that will offer a thorough look at the family-friendly electric scooter Tarun Mehta urged devotees to stay tuned for more developments.
Ather Energy is rumored to position the Rizta at an attractive price point of around Rs. 1.35 lakh (ex-showroom) and this pricing strategy is poised to position the Ather Rizta as a compelling competitor in the electric scooter market, directly challenging the TVS iQube range.