Ather 450S: Comprehensive Pricing Transformation for Enhanced Accessibility

Ather 450S: Comprehensive Pricing Transformation for Enhanced Accessibility


In a strategic maneuver aimed at widening its consumer base, Ather has recently implemented substantial revisions to the pricing structure of its acclaimed electric scooter, the Ather 450S. This deliberate adjustment not only positions the vehicle as a more accessible and attractive option in the electric scooter market but also introduces compelling affordability features, redefining the landscape of electric mobility.

Base Model Pricing and Significant Reduction Details

The base model of the Ather 450S, now available without the Pro Pack, can be acquired at an exceptionally competitive starting price of Rs 1,09,999. This marks a remarkable reduction of Rs 20,000, making the Ather 450S not only an enticing prospect but a potential game-changer in the electric scooter segment.

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Ather 450S

Pro Pack: Delving into Features and Associated Cost

For riders seeking a technologically enriched riding experience, Ather provides the optional Pro Pack at an additional cost of Rs 10,000. This supplementary package is not merely an add-on; it serves as a gateway to a plethora of smart and connected features, promising an elevated level of functionality, connectivity, and a future-ready approach for the Ather 450S.

Technical Specifications and Battery Performance Insights

Maintaining the mechanical excellence of its predecessor, the Ather 450S is powered by a 2.9kWh battery. This battery configuration translates into an impressive IDC-claimed range of 115km in its lowest SmartEco mode, with a practical real-world range of approximately 90km. While home charging may demand patience, requiring around 6 hours and 36 minutes to reach an 80% charge, the Ather 450S compensates with the capability for rapid charging at any Ather Grid fast-charging station, boasting an efficient rate of 1.5km/min.

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Ather 450S

Performance Dynamics and Pro Pack Advantages

Beyond its economical advantages, the Ather 450S remains a performance-oriented electric scooter. Boasting 5.4kW of power and 22Nm of torque, it offers a spirited and agile ride, with a claimed top speed of 90kph. The inclusion of the Pro Pack takes this experience to the next level, unlocking features such as coasting regen, vehicle fall safe, tow and theft alerts, along with comprehensive access to all available ride modes and Bluetooth connectivity, ensuring a holistic and futuristic riding experience.

Strategic Market Positioning and Competitive Edge

A standout feature of this pricing adjustment is its strategic positioning in the competitive landscape. The Ather 450S, at its revised price point, confidently stands below its closest competitors in the electric scooter segment. Competing effectively with offerings like the Bajaj Chetak Urbane (Rs 1.15 lakh), the base TVS iQube (Rs 1.23 lakh), and the Ola S1 Air (Rs 1.20 lakh), the Ather 450S emerges as an enticing option for discerning riders who prioritize both feature-rich attributes and competitive pricing in their electric scooter purchase decision. In essence, this transformative pricing strategy not only enhances the accessibility of the Ather 450S but sets a new benchmark for the industry, establishing Ather as a leader in the evolving landscape of electric mobility.