With the high tech Futuro-e, can Maruti keep its reputation for being affordable?
The company Maruti Suzuki has built on the concept of affordable, good transportation as a brand for the Indian masses. The Futuro-e concept, however, is a departure from this traditional image presenting a concept car with advanced electric powertrain and futuristic design. It also questions whether Maruti can offer up a high tech, premium looking vehicle and still retain its reputation as an affordable car. But the electric vehicle technology, combined with Futuro-e’s premium design elements, could see the price point go higher than what Maruti usually offers. This could turn off the core customer base of the brand, who are used to value for money products. On the flip side, by entering the premium EV space itself, Maruti would be able to reach out to a new set of customers and succeed in growing its margins. The struggle is in finding the equilibrium between innovation and market expansion while keeping the brand’s core values of accessibility and cost effectiveness.
No chance. High-tech means high price. This one's gonna make Maruti lose its budget friendly image.
Most Popular Cars
Based on Cars Popular on Maxabout
Hyundai i10 Grand Diesel Sportz Dual Tone
₹ 7,38,655
530 Views
Isuzu D-Max Super Strong 1710 kg
₹ 11,09,900
1394 Views
Hyundai i20 N Line N6 DCT Dual Tone
₹ 11,33,800
824 Views Recently Added Cars
New Cars Added On Maxabout
Skoda Octavia RS
₹ 49,99,000
91 Views
VinFast VF7 Sky Infinity
₹ 25,49,000
563 Views
VinFast VF7 Sky
₹ 24,99,000
524 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1697 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1801 Views
Leapmotor T03
₹ 8,00,000
1273 Views Discussions and Questions With The High Tech Futuro E Can Maruti Keep Its Reputation For Being Affordable
No answers found .
Latest News
Recently Added News
Kia Carens Clavis EV HTX E Launch: 2025 Price & Features Revealed
Saturday, 18 October 2025 14:09 PM
Hyundai Affordable EV Below Creta Electric Confirmed – Nexon EV Rival
Thursday, 16 October 2025 23:08 PM