With the introduction of the Toyota Rumion, the company adds an interesting question as to what impact the new vehicle will have on Toyota's existing models and brand strategy in India. High profile of our brand is the main reason why we cannot risk our SUV dominance by offering customers a better and cheaper SUV alternative. On the other hand, it could lure new buyers to the Toyota brand who couldn't before afford their vehicles or who were looking for a smaller MPV. The necessity of all of this prompts the conversation about market segmentation, brand positioning, as well as the fine line between the diversification and premium model exclusivity. It also comments on the wider strategy of expanding market presence through the use of rebadged vehicles, and whether that strategy is in fact growing the customer base or simply reorganizing the current pool of Toyota loyalists.