Classic styling and a vintage motorcycle experience have become Royal Enfield’s brand identity. But as the motorcycle market changes fast, the pressure is on to bring in modern features to remain competitive. More contemporary elements, such as LED lighting, a TFT display and possibly riding modes or traction control, are rumored to be included on the Roadster 650. These features are standard on many modern bikes, but represent a big change for Royal Enfield. The shift begs the question of brand identity and target audience. Do these modern touches appeal to the long time Royal Enfield enthusiasts, or is the brand losing its classic charm? At the same time, might these updates entice a whole new generation of riders into the vintage fold, seeking style with the benefits of modern convenience and the safety features that modern bikes are equipped with? While there’s the question of execution: can Royal Enfield incorporate these modern elements in a manner that complements – not clashes – with their retro design language?