Will the Royal Enfield Roadster 450 eat into sales of the Classic 350, or attract a different set of riders?
For years now, the Royal Enfield Classic 350 has been the cornerstone of the brand’s lineup, aimed at riders who appreciate the vintage looks and accessible performance. With the more modern and powerful Roadster 450 now on the scene, there's fear that it will cannibalize sales from its smaller sibling. The Roadster 450 is more powerful and will be loaded with modern features, but at a higher price. There are those who say the two bikes will cater to different types of riders, with the Classic 350 continuing to attract more traditionalists and newer riders, while the Roadster 450 will attract more performance oriented enthusiasts. The worry of others is that the Roadster's modern styling and capabilities will make the Classic 350 look dated by comparison, and hurt its sales.
I don't think it's going to cannibalize sales that much. The Roadster doesn’t have the timeless appeal of the Classic 350. Everybody is different.
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