Will the Royal Enfield 450 Scrambler cannibalize its Hunter 350 sales?
The arrival of the Royal Enfield Scrambler 450 has sparked debate over whether it will hurt sales of the Hunter 350, which has been a huge hit of late. The two bikes are aimed at urban riders, who want a stylish, nimble motorcycle for city commuting and weekend jaunts. The Scrambler 450 packs more power and features, but it’s also more expensive. As a result, market positioning, brand strategy and consumer preferences in the mid-capacity segment have been discussed. Others say the Scrambler 450 will bring in a different, more experienced rider base, while some argue it will entice a potential Hunter buyer to stretch their budget. Much of the debate comes down to what incremental performance and features the Scrambler 450 might deliver, and is the extra perceived value worth it versus the lower prices and simplicity of the Hunter 350. But it also asks questions about Royal Enfield's long term strategy to keep its product mix distinct yet balanced.
No, they’re after different segments. The Hunter is aimed at beginners and the Scrambler at more experienced riders.
Most Popular Cars
Based on Cars Popular on Maxabout
Maserati Levante (Diesel)
₹ 1,25,00,000
579 Views
Maserati Quattroporte (Diesel)
₹ 1,52,00,000
533 Views
Volkswagen Golf GTI
₹ 8,50,000
1510 Views Recently Added Cars
New Cars Added On Maxabout
Skoda Octavia RS
₹ 49,99,000
108 Views
VinFast VF7 Sky Infinity
₹ 25,49,000
572 Views
VinFast VF7 Sky
₹ 24,99,000
534 Views Upcoming Cars
Exciting Upcoming Cars
Maruti Swift Hybrid
₹ 10,00,000
1710 Views
Renault Boreal Bigster SUV
₹ 13,00,000
1814 Views
Leapmotor T03
₹ 8,00,000
1287 Views Discussions and Questions Will The Royal Enfield 450 Scrambler Cannibalize Its Hunter 350 Sales
Will the Royal Enfield 450 Scrambler cannibalize its Hunter 350 sales?
13 January 2025 09:07
Ask a Question
Latest News
Recently Added News
Kia Carens Clavis EV HTX E Launch: 2025 Price & Features Revealed
Saturday, 18 October 2025 14:09 PM
Hyundai Affordable EV Below Creta Electric Confirmed – Nexon EV Rival
Thursday, 16 October 2025 23:08 PM