The introduction of the RC 490 by KTM has led to some discussion of what effect, if any, it will have on the rest of the company's lineup. However, some enthusiasts fear this could eat into the sales of the popular RC 390, which is a favorite among track day enthusiasts and beginners. Some believe it might also divert customers from the bigger and pricier 890 lines, however. The talk is whether the RC 490 fills a legitimate hole in the market or isn't really making any essential progress in the lineup of KTM. Additionally, there is thought to this new model and how it might impact KTM’s brand strategy as a whole and how it will assist or deter the company from the sportbike segment.