Will the improved safety and features of the new Dzire kill the compact SUV trend?
The compact SUV segment has taken off in India at the cost of traditional sedans such as the Dzire. Compact SUVs have lured in many buyers for their perceived safety, higher seating position and feature rich packages. But with the new Dzire reportedly being a 5 star safety rated car with ADAS and a more premium feel, it has chipped away at many of the advantages compact SUVs have been touting. The question then arises whether better equipped, safer sedans such as the new Dzire could restart the pendulum from the sedan body style, given their generally better fuel efficiency and lower price point than compact SUVs. Changing consumer preferences, the practicality of sedans versus SUVs in Indian driving conditions come up and whether the marquee Indian auto market is set on a potentially wider mind shift.
No way. And compact SUVs still have the big selling points of high seating position and road presence. That is something which the Dzire can not compete with.
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Will the improved safety and features of the new Dzire kill the compact SUV trend?
30 December 2024 07:40
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