This is a big moment in the Indian automotive landscape, as the Hyundai Creta EV is set to be launched. If one of the country's most popular SUV nameplates goes electric, it could have an effect both on how consumers perceive electric vehicles and how the market evolves. Electric vehicles are gaining traction in a market where the Creta EV is entering, but this is still a small part of overall car sales. The arrival could speed up EV adoption, especially among buyers previously unwilling to make the switch to electric. But the effect will be determined by a range of variables, such as pricing, government policies and the rate of charging infrastructure roll out. The Creta EV might also have an effect on other manufacturers’ strategies, and could provoke a greater competition in the electric SUV segment. The question also remains how it will impact Hyundai's own lineup, can it steal sales from the Kona Electric or will it create a new market segment? Finally, the Creta EV’s success or failure might serve as a blueprint for how public perceives electric cars across India, tipping the scales on decisions taken by the government in regards to the electric vehicle sector. Will the Creta EV be a game changing product that will help popularize EVs in India or will it be just another niche product?