Will the Bobber 838 cut into sales of the 650 twins?

The Royal Enfield 650 twins (Interceptor and Continental GT) have been a massive success for the brand, delivering accessible performance and classic styling for a price that is very competitive. With the introduction of the more powerful and premium Bobber 838, there’s talk about how it will affect the existing lineup. Will the Bobber find a new market segment, or will it court the potential 650 buyer to spend a little more? It's not just that, but also the question of brand identity, with moving upmarket a risk of alienating RE's core fanbase. But could the Bobber actually help sell more 650s by generally increasing the brand's profile? Royal Enfield has a fine line to walk as they grow their range and go after new customers.