Will the Bobber 838 cut into sales of the 650 twins?
Ashutosh 09 January 2025 11:03
The Royal Enfield 650 twins (Interceptor and Continental GT) have been a massive success for the brand, delivering accessible performance and classic styling for a price that is very competitive. With the introduction of the more powerful and premium Bobber 838, there’s talk about how it will affect the existing lineup. Will the Bobber find a new market segment, or will it court the potential 650 buyer to spend a little more? It's not just that, but also the question of brand identity, with moving upmarket a risk of alienating RE's core fanbase. But could the Bobber actually help sell more 650s by generally increasing the brand's profile? Royal Enfield has a fine line to walk as they grow their range and go after new customers.
Answered by Abhay 18 November 2024 09:00
No, totally different markets. The 650s are for beginners and the 838 is for those riders looking to upgrade.


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