Will the Bobber 838 cut into sales of the 650 twins?
The Royal Enfield 650 twins (Interceptor and Continental GT) have been a massive success for the brand, delivering accessible performance and classic styling for a price that is very competitive. With the introduction of the more powerful and premium Bobber 838, there’s talk about how it will affect the existing lineup. Will the Bobber find a new market segment, or will it court the potential 650 buyer to spend a little more? It's not just that, but also the question of brand identity, with moving upmarket a risk of alienating RE's core fanbase. But could the Bobber actually help sell more 650s by generally increasing the brand's profile? Royal Enfield has a fine line to walk as they grow their range and go after new customers.
No, totally different markets. The 650s are for beginners and the 838 is for those riders looking to upgrade.
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Will the Bobber 838 cut into sales of the 650 twins?
09 January 2025 11:03
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