The company already has a huge range of motorcycles in their inventory, with multiple variants of the Pulsar series. The introduction of the Darkstar will especially, if it is based on the Pulsar 250 platform, overlap in the price and target audience with existing models. But this does raise the question whether the Darkstar will merely take away sales from other Bajaj bikes rather than bring new customers or compete with other brands. The other question is how this will impact Bajaj's partnership with KTM, which also makes adventure bikes in the same segment. There are some voices who argue that having a diverse lineup is good for consumer choice and others fear it may too add confusion and complication of Bajaj brand identity.