Will the 801 eat into the sales of the 401 in India?
But with the larger Svartpilen 801 making its way to India, there are worries that it might hurt sales of the existing Svartpilen 401 in the Indian market. The 401 has been a relatively successful bike, and has appealed to riders looking for a stylish yet approachable neo retro bike. It has similar styling in a more powerful package, which may entice some buyers to go a little further. But the 401's popularity among newer riders and the fact that there's a big price difference might help keep their sales. The question is whether the Indian market can sustain both models, or whether the 801 will supplant its smaller sibling.
Nah, they're targeting different segments. The 401 is for new riders, the 801 is for experienced riders wanting to upgrade.
Perhaps it would actually increase brand awareness and boost 401 sales. Those who cannot afford the 801 will settle for the 401.
I believe it will damage 401 sales. The 401's looks are so good that many people buy it, and the 801 has the same style with more power.
Cannibalization is not too big to not exist. They'll coexist just fine.
If Husqvarna doesn't market them properly, then it could. Clearly they need to differentiate between the two models.
In cities where the smaller size of the 401 is an advantage, it will still sell well. The 801 is more of a highway cruiser.
Sales of 401 will drop short term as people wait for 801, but it’ll stabilize once hype dies down.
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Discussions and Questions Will The 801 Eat Into The Sales Of The 401 In India
Will the 801 eat into the sales of the 401 in India?
28 January 2025 09:39
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