The AFEELA 1 is a combination of Sony consumer electronics design and Honda automotive styling. There's a futuristic look, with a large digital display on the front grille and inside, a minimalist interior with screens aplenty. This is quite different to the design language we are used to seeing on Indian roads, where either practical rugged vehicles or traditional luxury cars rule the roost. It has its own tastes in the Indian auto market, which loves cars with a big road presence and lots of ornate detail. Meanwhile, understated and tech forward, the AFEELA 1 will either come off refreshingly modern or just too alien for local tastes. Besides, Indian consumers have to consider factors like ground clearance, interior space and ease of maintenance while making a choice.