Its aggressive pricing strategy has shocked the automotive world, and may force other manufacturers to rethink their approach to affordable EVs. But this also begs the question whether established automakers can or will try to compete at this price point, and what it might do to the broader EV market. Others say the Seagull's success could accelerate the trend towards more affordable electric vehicles, speeding the death of internal combustion engines. Others are doubtful whether the major manufacturers will be willing or able to slash their profit margins in order to compete with BYD. And there's talk, too, about whether this race to the bottom on pricing could cause compromises in quality or features throughout the industry. Government policy, subsidies and different cost structures for different automakers complicate the situation.