Then there is the Toyota Hilux which is very popular in developing countries because of it being kind of a workhorse, which can go anywhere, can tolerate anything. Toyota perhaps designed and equipped the Hilux for this widespread use in challenging environments. All the way from its suspension setup to the engines it offers, a massive chunk of the Hilux seems to have been designed with reliability and functionality in mind in conditions which aren’t favourable. But that emphasis on ruggedness and simplicity may also come at the expense of some of the modern creature comforts and features that have become standard on pickup trucks destined for developed markets. Now let’s see how the Hilux’s success in poorer countries influenced its overall design philosophy, and feature set.