However, Maruti Suzuki is entering the EV market at a time when the established players have already set some expectations in terms of features and technology which the electric vehicles should carry. The eVX will be up against cars that have driver assistance features, over the air updates, state of the art infotainment systems, and other connected car features. The problem is for Maruti, which has traditionally not been at the forefront of automotive technology. The company will have to walk a tight line between its reputation for simplicity and reliability and the high tech expectations of the EV market. The other question is, do Indian consumers really want or need that much technology in their cars, and will Maruti's understanding of the market give them an edge in supplying the right mix of features? The debate revolves around whether Maruti should look to replicate tech offerings of premium EV makers or should rather double down on perfecting a few key features that are most important to their target audience.