What will be the right price point for the Avenger 400 if Bajaj launches it?

Pricing is a make or break factor in the Indian motorcycle market. For a potential Bajaj Avenger 400, the pricing strategy would need to balance several factors: Development and production cost, perceived value of the Bajaj brand in the cruiser segment and prices of competing models from other manufacturers. It would also have to factor in the price points of Bajaj's current models to keep a cohesive line up. It's no surprise that the Indian consumer is price sensitive and so striking the right balance between features, performance and cost would be critical for the Avenger 400's market acceptance and success.